Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Ethical foodie development comes to Le Marais in Paris

Big Ideas

Ethical foodie development comes to Le Marais in Paris

An area north of trendy Paris district Le Marais is being transformed into a centre for high-quality, ethically sourced food.
La Jeune Rue : Ballon Air De Paris : Le Marais
Manhattan hotel creates travel package for childless women

Big Ideas

Manhattan hotel creates travel package for childless women

The Westin New York Grand Central has launched a three-day travel package aimed at women who don’t have children.
No-Mos : Melanie Notkin : Childless
Russian designers offer beer drinkers access to free films on tap

Big Ideas

Russian designers offer beer drinkers access to free films on tap

New technology lets users access a free film on a mobile device by tapping it with a beer bottle.
Heads And Hands : Grolsch : Packaging
Swash offers ironing-free option for home laundering

Big Ideas

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.
P&G : Whirlpool : Swash
New on-screen technology compensates for vision defects

Big Ideas

New on-screen technology compensates for vision defects

Researchers have developed digital display technology that corrects for vision defects by manipulating pixels on-screen.
MIT Media Lab : Smartphones : Vision
Opera house eyes younger audience with Google Glass live streaming

Big Ideas

Opera house eyes younger audience with Google Glass live streaming

An Italian opera house has collaborated with Google Glass to offer a unique perspective of the art form. 
Google Glass : Teatro Lirico Di Cagliari : Opera
London’s first steam-only restaurant opens on Baker Street

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.
That's Vapore : Steam : Health
Flexitarianism gaining ground as consumers turn away from meat

Big Ideas

Flexitarianism gaining ground as consumers turn away from meat

Consumers are increasingly opting for a Flexitarian lifestyle, reducing their meat intake rather than completely eliminating it from their diets.
Flexitarian : Diet : Flexitarianism
Rolls-Royce opens club-like pop-up studio on Sardinia

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.
Rolls-Royce : Automotive : Luxury
YSL Beauty launches foundation inspired by space technology

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...
YSL : Foundation : Space-age
McDonald’s courts Millennials with personalised experiences

Big Ideas

McDonald’s courts Millennials with personalised experiences

McDonald’s has moved to make its products more individual.
McDonald's : Millennials : Fast Food
Japanese fashion brand trials virtual changing room

Big Ideas

Japanese fashion brand trials virtual changing room

Japanese fashion brand Urban Research has trialled a virtual changing room pop-up kiosk in Tokyo.
Tokyo : Endless Aisles : Virtual Changing Room
New job search tool matches applicants with company culture

Big Ideas

New job search tool matches applicants with company culture

Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...
Good.Co : Millennials : Jobs
Number of American multi-generational households soars

Big Ideas

Number of American multi-generational households soars

A new study has found that the number of multi-generational households in America has doubled in the past 30 years. 
Boomerang : Pew Research : United States
Department store makes a home for art in Paris

Big Ideas

Department store makes a home for art in Paris

Galeries Lafayette is transforming a 19th-century Parisian building into a home for its new public foundation.
Galeries Lafayette : OMA : Paris
New monitoring system tracks a user’s sleep and environment

Big Ideas

New monitoring system tracks a user’s sleep and environment

The Sense sleep monitoring system assesses a user’s quality of sleep as well as his or her sleeping environment in one sleek package.
Self Quants : Self-quantification : Sleep Monitoring
The Reputation Economy is central to new cryptocurrency project

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.
Cryptocurrency : Document Coin : Reputation
Creative agency encourages users to take a break from Facebook

Big Ideas

Creative agency encourages users to take a break from Facebook

Just, a creative agency based in the Netherlands, has launched 99 Days of Freedom, a social experiment urging Facebook users to leave the site.
Target recruits creator generation in Best Year Ever campaign

Big Ideas

Target recruits creator generation in Best Year Ever campaign

Target’s new Best Year Ever YouTube campaign, aimed at young people going to college, boisterously entertains and engages on a social, two-way leve...
YouTube : Target : Best Year Ever
Facebook and Twitter launch click-to-buy initiatives

Big Ideas

Facebook and Twitter launch click-to-buy initiatives

The two social media giants are racing to expand their capacity as commerce brokers.
Twitter : Facebook : American Express
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