Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

Big Ideas

Growing concerns

New York – Helping children to reconnect with the food supply chain is the inspiration behind two new start-ups.

Food Supply : Education : DIY Kits

Big Ideas

Piracy clampdown

China – Online marketplace Alibaba has announced new measures to monitor counterfeit goods for sale on its site.

Alibaba : Counterfeit : Piracy

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.

Healthy Eating : Food Futures : American Society For Nutrition

Big Ideas

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.

GfK : Consumer Confidence : European Union

Big Ideas

An apple a day

Los Angeles – Doctors are giving overweight children who are at risk of developing diabetes prescriptions for free fruit and vegetables.

LA : Food And Drink Futures : Health & Wellness

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

Big Ideas

Switched on

Global – Facebook’s OpenCellular device will bring mobile connectivity to rural areas of the developing world.

Facebook : OpenCellular : Connectivity

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.

Rimmel : Social Commerce : Augmented Reality

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Underwear : Athleisure : Millennials

Big Ideas

Weather system

US – IBM’s weather forecasting software Deep Thunder is helping businesses to plan ahead in unparalleled detail.

IBM : Deep Thunder : Weather Forecasting

Big Ideas

Ride fare

Austin – Ride Austin is a not-for-profit taxi service designed to fill the vacuum left by Lyft and Uber.

Ride Austin : Ride Share : Mobility

Big Ideas

Summer Fancy Food Show 2016

Flavourful non-dairy options, transparent products for the responsible customer, and all things bitter and pickled stood out at the Summer Fancy ...

Summer 2016 Fancy Food Show : Dairy Alternatives : Non-dairy

Big Ideas

Online expansion

France – Department store group Galeries Lafayette is expanding its e-commerce offer with the purchase of an online luxury goods reseller.

Galeries Lafayette : Paris : Total Retail

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.

Facebook : Publishers : Media Futures

Big Ideas

See all about it

Global – News organisations are struggling to create compelling video content, according to a report by Reuters.

Online Video : Gen Viz : Media Futures

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Big Ideas

Google opt-in

Global – In an attempt to combat ad-blocking Google is making it easier to manage ad-tracking and online data collection by launching a new opt-in ...

Google : Ad-blocker Market : My Activity

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

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