Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.

Prête : Beauty Futures : Concierge Service

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.

Indie Beauty Expo : Beauty Futures : Niche Beauty

Big Ideas

Life lessons in data skills

Global – European business leaders are prioritising data and analytics skills in the recruitment process, according to new research.

Alteryx : Workplace Futures : Data Analysis

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

UK Government : Advertising Futures : ROI

Big Ideas

Can lab-grown meat rebrand?

US – The Good Food Institute is leading an effort to rebrand lab-grown meat as clean food in a bid to increase mass-market appeal.

Clean Food : Artificial Meat : Whole-system Thinking

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.

Condé Nast : Influencer Marketing : IBM Watson

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...

Beauty : Holistic : Wellness

Big Ideas

Super-sweet 18

Italy – Teenagers are set to receive a €500 culture bonus from the government.

18app : The Learning Economy : Youth

Big Ideas

E-motion Tracker

London – Blissify is a new Google extension that tracks facial movements to determine the negative emotions elicited by websites.

Blissify : Google Chrome Extension : Alexander Taylor

Big Ideas

Brave new world

US – Brave is an ad-blocking web browser that will now pay publishers with Bitcoins.

Brave : Ad-blocker : Bitcoin

Big Ideas

Female finances

US – Ellevest is a new digital assets platform tailored specifically for female investors.

Ellevest : The Athena Woman : Sallie Krawcheck

Big Ideas

Public-private partnerships

US – Uber is pitching itself as a cost-effective alternative to public transport.

Uber : Public-private : Altamonte-Florida

Big Ideas

Frugal fashion

Global – New research shows that luxury discount purchases are on the rise as consumers seek to spend less to stay fashionable.

Outlet Stores : NPD Group : Discount Fashion

Big Ideas

Fitbit for all

US – Chicago is being fitted with a network of sensors designed to monitor the health of the city.

Array Of Things : Chicago : Pollution

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.

Uber : Local Offers : The Sharing Economy

Big Ideas

Speak ’n’ sleep

US – Aloft Hotels is experimenting with integrating Apple’s Siri service into guest rooms, creating a fully voice-activated experience.

Aloft Hotels : Apple Siri : Voice Activated

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.

Facebook : Discounts : Facebook Offers

Big Ideas

Professional freelancers

US – Business networking platform LinkedIn has launched a new service that enables users access to the gig economy.

LinkedIn : Freelance Economy : Professional Network

Big Ideas

Spornosexual selfies

UK – Research by the University of East Anglia has found that austerity is encouraging young men to use their bodies as brands.

University Of East Anglia : Spornosexual : Instagram

Big Ideas

Fitness formula

US – STYR Labs is pioneering tailored nutrition with its new personalised multivitamin and protein packs.

STYR Labs : Supplements : Activity Tracker

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