Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.

Airbnb : Sharing Economy : Backlash Brands

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.

Gap Inc. : Transparency : Clothing Manufacturing

Big Ideas

Stock take

Global – Adobe has launched its Creative Summer School content platform.

Adobe : The Learning Economy : Creative Summer School

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.

Prête : Beauty Futures : Concierge Service

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.

Indie Beauty Expo : Beauty Futures : Niche Beauty

Big Ideas

Life lessons in data skills

Global – European business leaders are prioritising data and analytics skills in the recruitment process, according to new research.

Alteryx : Workplace Futures : Data Analysis

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

UK Government : Advertising Futures : ROI

Big Ideas

Can lab-grown meat rebrand?

US – The Good Food Institute is leading an effort to rebrand lab-grown meat as clean food in a bid to increase mass-market appeal.

Clean Food : Artificial Meat : Whole-system Thinking

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.

Condé Nast : Influencer Marketing : IBM Watson

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...

Beauty : Holistic : Wellness

Big Ideas

Super-sweet 18

Italy – Teenagers are set to receive a €500 culture bonus from the government.

18app : The Learning Economy : Youth

Big Ideas

E-motion Tracker

London – Blissify is a new Google extension that tracks facial movements to determine the negative emotions elicited by websites.

Blissify : Google Chrome Extension : Alexander Taylor

Big Ideas

Brave new world

US – Brave is an ad-blocking web browser that will now pay publishers with Bitcoins.

Brave : Ad-blocker : Bitcoin

Big Ideas

Female finances

US – Ellevest is a new digital assets platform tailored specifically for female investors.

Ellevest : The Athena Woman : Sallie Krawcheck

Big Ideas

Public-private partnerships

US – Uber is pitching itself as a cost-effective alternative to public transport.

Uber : Public-private : Altamonte-Florida

Big Ideas

Frugal fashion

Global – New research shows that luxury discount purchases are on the rise as consumers seek to spend less to stay fashionable.

Outlet Stores : NPD Group : Discount Fashion

Big Ideas

Fitbit for all

US – Chicago is being fitted with a network of sensors designed to monitor the health of the city.

Array Of Things : Chicago : Pollution

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.

Uber : Local Offers : The Sharing Economy

Big Ideas

Speak ’n’ sleep

US – Aloft Hotels is experimenting with integrating Apple’s Siri service into guest rooms, creating a fully voice-activated experience.

Aloft Hotels : Apple Siri : Voice Activated

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.

Facebook : Discounts : Facebook Offers

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER