Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Disposing of plastic cutlery

France – The French government has outlined plans to ban all cups and cutlery made from conventional plastic.

Big Ideas

Hacking coffee

US – Hacker’s Brew is a nootropics-laced cold-brew coffee designed to offer peak mental performance.

Coffee : Optimised Self : Nootropics

Big Ideas

A sound course

Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.

Levi's Music Project : The Learning Economy : Alicia Keys

Big Ideas

Bio-enhancement anxiety

US – American citizens fear biomedical technology that promises to enhance human abilities.

Bioenhancement : Awakening Tech : The Optimised Self

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Big Ideas

The Long Progress Bar 2016: Review

Artists and thinkers gathered to discuss radical responses to a world dominated by disruption and dislocation.

The Long Progress Bar 2016 : Dislocated World : Neutral Culture

Big Ideas

Autonomous Uber

US – Uber has introduced its first self-driving taxis in Pittsburgh as part of its UberX service.

Uber : Ride-share Market : Self-driving Cars

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...

South Korea : Finland : Google Labs

Communities

Fastronomic Foodies

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who prepare, replace and source the best ingredie...

Convenience Culture : Fast Food : Soylent

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Big Ideas

Linked-India

India – LinkedIn has announced that it will launch a suite of products and services in the lucrative subcontinent market.

LinkedIn : Mobile Market : India

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.

Social Media : Food & Drink : Global Market Overview

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.

Asics : The Learning Economy : Pensole Footwear Design Academy

Big Ideas

London Design Festival 2016: Preview

This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.

Shoreditch Design Triangle : Victoria & Albert Museum : Product Design

Big Ideas

MiVote counts

Australia – MiVote is a new app that proposes a direct democracy approach to government.

MiVote : Awakening Tech : Digital Democracy

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.

Google : New York Fashion Week 2016 : Mega-systems

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.

Airbnb : Sharing Economy : Backlash Brands

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.

Gap Inc. : Transparency : Clothing Manufacturing

Big Ideas

Stock take

Global – Adobe has launched its Creative Summer School content platform.

Adobe : The Learning Economy : Creative Summer School

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.

Prête : Beauty Futures : Concierge Service

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