Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Does Pepper the robot represent the dawn of hospitality bots?

Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.

Hospitality : Travel : Technology

Markets

Polar Travel Market

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...

Travel : Hospitality : Luxury

Big Ideas

Charlotte Webb on creating an equal internet

The head of content at Feminist Internet explains how the UAL Futures project has turned into a movement for a gender-equal internet.

Female Futures : Digital : Technology

Markets

Wellness Tourism

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.

Wellness : Travel : Hospitality

Big Ideas

Why the internet is a reflection of our humanity

Andrés Colmenares, co-founder of Internet Age Media, previews the forthcoming IAM Weekend 18.

Digital : Technology : Youth

Big Ideas

These male wellness influencers are going primal

From breathing techniques and immersion in nature to cold therapy, a new breed of influencers are revolutionising the way we understand our physiol...

Wellness : Health : Digital

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.

Health And Wellness : Nutrition : Emotional Wellbeing

Big Ideas

How QR codes could revolutionise the supplements industry

Natalja Genina, assistant professor in the Pharmaceutical Technology and Engineering department of the University of Copenhagen, explores how her r...

Health : Wellness : Medicare

Big Ideas

How to future-proof the physical store

Natalie Berg, retail analyst and founder of NBK Retail, on why stores should be seen as assets rather than liabilities.

Retail : E-commerce : Phygital

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...

Retail : Technology : VR

Big Ideas

How the retail landscape will change in 2019

With The Future Laboratory hosting its Retail Futures Forum on 3 May, we preview some of the key themes to be unveiled.

Retail : Technology : E-commerce

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.

Entertainment : Gaming : Marketing

Markets

The State of Luxury: India

India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.

Luxury : Retail : Fashion

Big Ideas

Georgia’s post-Soviet future as a luxury travel destination

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.

Luxury : Travel : Hospitality

Markets

Cognac Market

Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.

Luxury : Drinks : Spirits

Big Ideas

Tony Riddle embraces the wild side of wellness

The natural lifestyle coach discusses the rewilding movement and explains how we can flourish by living in sync with our natural biology.

Health : Wellness : Rewilding

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...

Finance : Fintech : Philanthropy

Big Ideas

The top products from Cosmoprof 2018

From highlighting the importance of scalpcare to minimising the 12-step South Korean beauty regime, these were the most intriguing beauty solutions...

Beauty : Cosmoprof 2018 : Male Beauty

Markets

Emerging Youth: Japan

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.

Youth : Culture : Wellness

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...

Youth : Entertainment : Advertising