Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...

Luxury : Retail : Architecture

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...

Wellness : Society : Security

Big Ideas

The spaces making zero-waste dining luxurious

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of sustainable hos...

Food : Waste : Sustainability

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

Markets

Data Commerce Market

People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.

Technology : Data : Finance

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.

Retail : Customer Service : Technology

Markets

Healthy Snacking Market

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.

Food : Retail : Convenience

Big Ideas

Interactive listening

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.

Media : Technology : Music

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

Travel : Baby Boomers : Hospitality

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.

Retail : Generation Z : Shopping

Big Ideas

Democratising skills through 5G

Professor Mischa Dohler of King’s College London explains how AI-powered kinetics and the Internet of Skills will enable frictionless remote collab...

Technology : 5G : Media

Big Ideas

Neo-food photography

Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.

Food : Design : Photography

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Big Ideas

Exploring future scenarios powered by 5G

As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...

Technology : 5G : Far Futures

Big Ideas

Five emerging travel destinations in 2020

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique sensorial experiences.

Travel : Tourism : Hospitality

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...

Food : Drink : Social

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.

Wellness : Fitness : Conscious Deceleration

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...

Travel : Tourism : Hospitality

Big Ideas

Five key themes from Web Summit 2019

Web Summit shifted its focus to people and the planet, and the ways in which technology can be a force for good at a time when citizens are warier ...

Technology : Web Summit : Web Summit 2019