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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
E-commerce a force for change in Indian retail
E-commerce a force for change in Indian retail
E-commerce
:
Digital
:
Online
Markets
Urban future mobility
As the populations of emerging economies grow in the Turbulent Teens, and people flock to urban areas, new megacities are emerging that will requir...
Audi
:
Urban Future Summit
:
Frankfurt
Big Ideas
H&M eyes small cities amid growing China focus
H&M eyes small cities amid growing China focus
China
:
Expansion
:
Low-teir Cities
Communities
The Turtleneck Club
There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...
The Turtleneck Club
:
Ron Zacapa 23 Rum
:
Herradura
Big Ideas
UK income Just Not keeping up with living costs
UK income Just Not keeping up with living costs
Shopping
:
Income
:
Wages
Big Ideas
Retail Analysis: Hotel meets boutique in luxury collaboration
Hotel meets boutique in luxury collaboration between Le Royal Monceau and Paris boutique chain L’Éclaireur.
Hotel
:
Paris
:
Art
Big Ideas
Café disloyalty cards gain stamp of approval
Café disloyalty cards gain stamp of approval
Café
:
Community
:
Disloyalty
Big Ideas
Luxury brands make Korea move to target Asia
Luxury brands make Korea move to target Asia
Louis Vuitton
:
Seoul
:
Shopping
Big Ideas
Kraft reveals new data on environmental impact
Kraft reveals new data on environmental impact
Environment
:
Footprint
:
Kraft
Big Ideas
Banksy campaign is a steal for hotel guests
Banksy campaign is a steal for hotel guests
Hotels
:
Art
:
Banksy
Big Ideas
Partners are a good match for new men’s store
Partners are a good match for new men’s store
Park & Bond
:
GQ
:
Gilt Group
Markets
Flash sales here to stay
New York – The flash sales market arrived with the recession in 2008 and now that online consumers have become used to discounted merchandise and s...
Gilt Group
:
M-commerce
:
Flash Sales
Big Ideas
Portas goes to town on the future of retail
Portas goes to town on the future of retail
Mary Portas
:
High-street
:
Town Planning
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
The If Conference
London – Debate forum Intelligence² staged a two-day conference in November at the Royal Geographical Society that saw speakers discussing visions ...
Science
:
D.I.Y
:
Technology
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Rental site lets users take bikes for a spin
Rental site lets users take bikes for a spin
Spinlister
:
Cycling
:
Collaborate
Big Ideas
Russian retail on the slow road to recovery
Russian retail on the slow road to recovery
Russia
:
Recovery
:
Clothing
Big Ideas
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory
:
Media
:
Collaboration
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