Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Westfield’s digital approach to fashion retail

Big Ideas

Starbucks branch banks on testing local ideas

Starbucks : Café : Laboratory

Big Ideas

Sephora enters healthy Indian beauty market

Sephora : India : Growth

Big Ideas

CityMaps plugs into social media landscape

City Maps : Groupon : Living Social

Big Ideas

Cosmoprof 2012 Ñ Asia Focus

Cosmoprof attendee Anita Yuen, director of beauty at Harvey Nichols Hong Kong, says men’s luxury skincare, organic beauty, and niche beauty b...

Fragrance : Estelle & Thild : Babykel

Big Ideas

Cosmoprof 2012

Organic and natural beauty, nutricosmetics, nail care and international niche brands were key themes at Cosmoprof 2012.

Whitening : Nutricosmetics : Nail Care

Big Ideas

Food is free but time is money at Russian café

Internet : Convenience : Café

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola : Happiness Refill : Brazil

Big Ideas

Retail Week Conference 2012: Multi-channel will fuel growth

London – As highlighted by the recent Interbrand Best Retail Brands 2012 report, omni-channel selling is a big talking point for retailers this yea...

Google : John Lewis Partnership : Oasis

Big Ideas

The Hunger Games’ Second Life style builds buzz

The Hunger Games : Capitol Couture : Storytelling

Big Ideas

App gives women a chance to let their hair down

The House Of Mikko : Beauty : Personalisation

Big Ideas

Department store trials customer service app

Neiman Marcus : App : Customer Service

Big Ideas

Beauty reflects success among China's Powerful Peacocks

Beauty reflects success among China’s Powerful Peacocks

China : Social Butterflies : Powerful Peacocks

Big Ideas

Netstalgic second wave brings gamers together

Video Games : Second Wave : Arcade

Big Ideas

China overtakes US in demand for luxury watches

Japan : Watches : Rolex

Big Ideas

Moshi Monsters sing to Generation D's tune

Moshi Monsters sing to Generation D’s tune

Moshi Monsters : Mind Candy : Music Rox!

Big Ideas

Zynga plays away from Facebook with new site

Zynga : Facebook : Gaming

Markets

India Travel & Hospitality Market

Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.

McKinsey Global Institute : Pacific Asia Travel Association : IPK International

Big Ideas

18 -34 age group in US is well connected online

Media : Online Video : Social Networks

Big Ideas

Court case leaves Chivas Regal in low spirits

Chivas Regal : Whisky : Branding

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