Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Nike highlights decline in children's exercise

Nike highlights decline in children’s exercise

Nike : Clinton Global Initiative : Designed To Move

Big Ideas

Smart mirror reflections are not just skin deep

Hôtel Droog : Kabinet : Cosmania

Big Ideas

Indian brands engage more with Facebook fans

India : Facebook : Local

Big Ideas

London Design Festival: 10 of the best

London Design Festival put on an eclectic show in September with exciting work presented by emerging young designers and established galleries. LS:...

Aram Gallery : Catherine Aitken : Eva Malschaert

Big Ideas

Young Spaniards escape to the country

Recession : Family Ties : Villages

Big Ideas

Stage is set for investment in Indian retail

India : Supermarkets : Groceries

Big Ideas

World Retail Congress 2012: Overview

London – This year’s World Retail Congress was buzzing with retailers saying they are embracing change and the new omni-channel world. Other retail...

London : WRC : High Street

Big Ideas

London Design Festival Review: Part 1

The London Design Festival (LDF) 2012 featured new exhibition spaces that offered a refreshing change in how design work is shown in the city.

Steven Philips : Hot Tools : Simon Woodroffe

Big Ideas

ColaLife campaign takes medical aid further

Coca-Cola : Medical : Packaging

Big Ideas

London Design Festival Review: Part 2

In part one of our review we looked at three design trends in evidence at the London Design Festival (LDF) 2012: Designs for Future Cities, The Wor...

LDF : Vera : Cocomaya

Big Ideas

Campaign finds space online in error messages

NotFound : 404 : Internet

Big Ideas

Chinese McDonald’s ads adapt to local concerns

McDonalds : China : Fast-food

Big Ideas

Paris Motor Show 2012 Preview

The Paris Motor Show is one of the industry’s key events and has the largest public attendance of any auto show in the world – 1,263,467 walked thr...

Cars : F-Type : Luxury SUV

Big Ideas

New brand signals Chinese push for Estée Lauder

Osaio : Estée Lauder : China

Big Ideas

Paris: Fashion Talents To Watch

The designers to watch in Paris this season are creating architectural silhouettes, and using a range of colours and techniques, from monochromes t...

Paris : Starstyling : Katja Schlegel

Big Ideas

iPhone users may be prone to debt

Iphone : Kantar : Payplan

Big Ideas

Nigerian film sector spreads to Western markets

Nollywood : Film : Entertainment

Big Ideas

Digital jar makes tipping decisions easier

DipJar : V-Currencies : Cash

Big Ideas

M&S in international expansion and online drive

M&S : France : Russia

Big Ideas

Luxury auto brands expand into western China

Chengdu : China : Cars

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