Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

SXSW 2025: Reclamation Versus Resistance

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Personality shines through for Australian consumers

Big Ideas

Personality shines through for Australian consumers

Personality shines through for Australian consumers

Fashion : Fiction : Character

Australians willing to share data, at a price

Big Ideas

Australians willing to share data, at a price

Australians willing to share data, at a price

Information : FuturePoll : Finances

SXSW Interactive Preview

Big Ideas

SXSW Interactive Preview

As LS:N Global gears up for our Spring/Summer 2013 Trend Briefing, we are also reporting from Austin, Texas on South by Southwest Interactive.

Digital : SXSW Interactive : Preview

Brands drinkify breakfast for busy Millennials

Big Ideas

Brands drinkify breakfast for busy Millennials

Brands drinkify breakfast for busy Millennials

Breakfast : Kellogg's : Cereal

Geneva Motor Show preview

Big Ideas

Geneva Motor Show preview

Arguably the world’s most influential motor show opens this week in Geneva, and promises super high-end limited-edition sports cars from Ferrari an...

Nissan : Geneva Motor Show : SUV

Communities

Lagonistas

The trendsetters most likely to influence people and brands around the world are the fashionistas in Lagos. Or, as we call them, the Lagonistas.

Louis Vuitton : ARISE : Victoria Island

Coca-Cola acquires majority stake in Innocent

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca-Cola acquires majority stake in Innocent

Coca Cola : Innocent : Smoothies

Prohibition Culture grips Australian consumers

Big Ideas

Prohibition Culture grips Australian consumers

Prohibition Culture grips Australian consumers

Brandstanding : We-Commerce : Environment

Travel & Hospitality industry outperforms global economy

Big Ideas

Travel & Hospitality industry outperforms global economy

Travel & Hospitality industry outperforms global economy

Tourism : World Travel & Tourism Council : Economy

Condé Nast heads $20m investment in Farfetch

Big Ideas

Condé Nast heads $20m investment in Farfetch

London – Condé Nast International (CNI) is expanding into retail, spearheading a $20m (€15.4m, £13.3m) investment in luxury online retailer Farfetch.

Farfetch : Condé Nast International : Investment

Consumers would choose mobile apps over water

Big Ideas

Consumers would choose mobile apps over water

Consumers would choose mobile apps over water

Internet : Martin Raymond : UK

Microsoft seeks new image by emulating start-ups

Big Ideas

Microsoft seeks new image by emulating start-ups

Microsoft seeks new image by emulating start-ups

Microsoft : Start-up : Social Networking

Mobile World Congress 2013

Big Ideas

Mobile World Congress 2013

Consumers and technology companies from emerging markets are taking centre stage at this year’s Mobile World Congress (MWC) in Barcelona.

Africa : Alcatel-Lucent : Mobile Payment

Brazilians top for social media use on smartphones

Big Ideas

Brazilians top for social media use on smartphones

Brazilians top for social media use on smartphones

Advertising : Nielsen Mobile Consumer Report : Brazilian

New service lets graduates crowdfund their careers

Big Ideas

New service lets graduates crowdfund their careers

New service lets graduates crowdfund their careers

Finance : Upstart : Worth

Gucci takes a stand for women’s rights campaign

Big Ideas

Gucci takes a stand for women’s rights campaign

Gucci takes a stand for women’s rights campaign

Gucci : Equality : Chime For Change

Bored Australian consumers dump brands on social media

Big Ideas

Bored Australian consumers dump brands on social media

Bored Australian consumers dump brands on social media

Content : Deals : Feedback

Mobile World Congress: Mozilla opens up the mobile market with Firefox

Big Ideas

Mobile World Congress: Mozilla opens up the mobile market with Firefox

Mobile World Congress: Mozilla opens up the mobile market with Firefox

Mozilla : Software : Mobile

Start-up pictures a new type of online security

Big Ideas

Start-up pictures a new type of online security

Start-up pictures a new type of online security

Start-up : Security : Data

Google plans to open physical stores in the US

Big Ideas

Google plans to open physical stores in the US

Google plans to open physical stores in the US

Google : Bricks And Mortar : Apple

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