Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Prohibition Culture grows among US consumers

Big Ideas

Retail analysis: H&M’s teen mecca

London – Swedish retail brand H&M has refurbished its Oxford Circus flagship store in London as a teenage hub that has a buzzy, festival feel.

H&M : Oxford Circus : Social

Big Ideas

Twitter announces the launch of new music app

Twitter : Music : App

Big Ideas

US Generation I kids influence what parents buy

Television : Tv : Advice

Big Ideas

PepsiCo to expand in former Soviet countries

Pepsico : Russia : Snacks

Big Ideas

CT Food offers diners snap advice on cooking

CT Food : Instagram : Asian

Big Ideas

South by Southwest Interactive 2013- Part 1

In the run-up to South by Southwest Interactive 2013, some press reports questioned whether it was still possible to find the next big thing at the...

Digital : Esther Dyson : Hater

Big Ideas

Wrigley to introduce caffeinated chewing gum

Wrigley : Caffeine : Chewing Gum

Big Ideas

SXSWi awards honour digital creativity

South By Southwest Interactive : Social Media : Awards

Big Ideas

Brands switch to online ads in Middle East

Adverts : Online : EMarketing

Big Ideas

Google tests same-day delivery

US – Google is reportedly developing a same-day delivery service, which would pit it against the likes of Amazon and eBay and physical retailers su...

Google : Delivery : E-commerce

Big Ideas

Amazon Fashion gets its first airing on tv

US – Amazon Fashion has launched its first tv advertising campaign to promote its growing credentials. The simply executed 30-second advert, launch...

Amazon : Amazon Fashion : Advertising

Big Ideas

Private space flight takes centre stage at SXSW

Space : Flight : South By Southwest Interactive

Big Ideas

Retail Analysis: & Other Stories combines storytelling with street style

London – After six months of speculation about its premium positioning credentials, H&M’s new retail concept, & Other Stories, has opened in London...

& Other Stories : H&M : Street Style

Big Ideas

Retail Week Live 2013: Preview

UK - The future of the high street, property, store formats and omni-channel retail are key themes at this year’s Retail Week Live conference, to b...

Retail : Multi-channel Retail : Preview

Big Ideas

Gucci adopts multi-tier selling in China

Gucci : China : Tier Two Cities

Big Ideas

SXSW: MakerBot digitises objects with new device

South By Southwest Interactive : Digitizer : 3D Printing

Big Ideas

Adidas gains ground on Nike in Chinese market

Adidas : China : Nike

Big Ideas

Marriott plans European hotels for Millennials

Berlin – Hotel chain Marriott and Inter Hospitality, a subsidiary of Inter Ikea Group, have announced plans to open a chain of budget hotels throug...

Hotel : Marriott : Moxy

Big Ideas

China bans luxury ads on state radio and tv

China : Government : Ban

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