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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
New online service offers helps with life’s difficult decisions
A website launched this month aims to improve personal decision-making.
Cloverpop App
:
Decision Making
:
Erik Larson
Big Ideas
Social media fuels debate in Scottish independence referendum
The Scottish independence referendum prompted a high level of social media engagement.
Twitter
:
Facebook
:
Scottish Independence Referendum
Big Ideas
Motorola moves into hearables market with wireless ear bud
The new Moto Hint lets users access their phone’s functionality simply by speaking.
Motorola
:
Hearables
:
Wearable Tech
Big Ideas
IBM launches service to help businesses understand their data
The computer company says the Watson Analytics service will simplify data analysis for businesses.
IBM
:
Big Data
:
Watson Analytics
Big Ideas
Mexico City plans to build a new $9bn sustainable airport
Mexico City has announced plans for a new sustainable airport that will also be one of the world’s largest.
Mexico City
:
New Air Hubs
:
Sustainability
Big Ideas
Generation X fares better than others in post-recession climate
US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...
Gen X
:
Generation X
:
Consumer Futures
Big Ideas
Apple’s venture into e-banking could change mobile payments
US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple
:
NFC Payment
:
Mobile Payments
Big Ideas
eBay creates shoppable hub for global fashion weeks
New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...
NYFW
:
EBay
:
Pinterest
Big Ideas
Travel brand Kuoni opens experiential travel store in UK shopping centre
UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead.
Kuoni
:
Experiential Retail
:
Convergence Retail
Big Ideas
Research claims that Spiral of Silence exists on social media
Study discovers that social media does not encourage users to voice opinions.
Spiral Of Silence
:
Pew Research Center
:
Social Media
Big Ideas
US teenagers are rejecting fashion retail for technology
American teenagers are choosing techology over fashion items.
Piper Jaffray Survery
:
Teens And Tech
:
Abercrombie & Fitch
Big Ideas
Beauty brand Geneu introduces bespoke DNA-based beauty service
Beauty brand Geneu has launched U+, a new bespoke skincare service that uses DNA testing to match consumers with products that suit their skin type.
Digital Beauty
:
DNA Testing
:
Geneu
Big Ideas
Digitisation of payments in developing world is key to economic inclusion
The digitisation of payments in the developing world will transform the speed with which G20 goals can be reached, according to a major report by t...
Cashless Payments
:
Digital Payments
:
Developing World
Big Ideas
Dyson to launch a smart, robotic vacuum cleaner in 2015
UK – Early feminists dreamed of a world in which devices – not women – would scrub and clean floors all day. This week, vacuum cleaner king Dyson h...
Dyson
:
Internet Of Things
:
Awakening Tech
Big Ideas
Digital art service streams exhibitions directly onto living room walls
Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.
Art
:
Acne
:
Subscription
Big Ideas
Starbucks and KFC respond to foodie revolution with up-market options
UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...
KFC
:
Starbucks
:
Fast Food
Big Ideas
London Design Festival 2014 Preview
Now established as the leading event in the global design calendar, London Design Festival 2014 promises once again to excite visitors with t...
Brompton Design District
:
Victoria And Albert Museum
:
Poetry In Motion
Big Ideas
Americans increasingly believe in the power of superfoods
US – Several years after kale was identified as a superfood, figures suggest that Americans have developed a quasi-religious faith in the power of ...
Kale
:
Body Temples
:
Nutrition
Big Ideas
Tesco and Coca-Cola tackle recycling reluctance
Tesco and Coca-Cola Enterprises have launched an initiative to alleviate the green fatigue that is discouraging consumers from eco-concerns.
Recycling Is The Answer
:
Nick Brown
:
CCE
Big Ideas
More US meals eaten alone than with company
More than half (57%) of meals in the US are consumed alone, according to new research.
Singleton Tsunami
:
Singles Rising
:
Solo Singles
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