Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

New online service offers helps with life’s difficult decisions

Big Ideas

New online service offers helps with life’s difficult decisions

A website launched this month aims to improve personal decision-making. 
Cloverpop App : Decision Making : Erik Larson
Social media fuels debate in Scottish independence referendum

Big Ideas

Social media fuels debate in Scottish independence referendum

The Scottish independence referendum prompted a high level of social media engagement. 
Twitter : Facebook : Scottish Independence Referendum
Motorola moves into hearables market with wireless ear bud

Big Ideas

Motorola moves into hearables market with wireless ear bud

The new Moto Hint lets users access their phone’s functionality simply by speaking.
Motorola : Hearables : Wearable Tech
IBM launches service to help businesses understand their data

Big Ideas

IBM launches service to help businesses understand their data

The computer company says the Watson Analytics service will simplify data analysis for businesses. 
IBM : Big Data : Watson Analytics
Mexico City plans to build a new $9bn sustainable airport

Big Ideas

Mexico City plans to build a new $9bn sustainable airport

Mexico City has announced plans for a new sustainable airport that will also be one of the world’s largest.
Mexico City : New Air Hubs : Sustainability
Generation X fares better than others in post-recession climate

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...
Gen X : Generation X : Consumer Futures
Apple’s venture into e-banking could change mobile payments

Big Ideas

Apple’s venture into e-banking could change mobile payments

US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple : NFC Payment : Mobile Payments
eBay creates shoppable hub for global fashion weeks

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...
NYFW : EBay : Pinterest
Travel brand Kuoni opens experiential travel store in UK shopping centre

Big Ideas

Travel brand Kuoni opens experiential travel store in UK shopping centre

UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead. 
Kuoni : Experiential Retail : Convergence Retail
Research claims that Spiral of Silence exists on social media

Big Ideas

Research claims that Spiral of Silence exists on social media

Study discovers that social media does not encourage users to voice opinions.
Spiral Of Silence : Pew Research Center : Social Media
US teenagers are rejecting fashion retail for technology

Big Ideas

US teenagers are rejecting fashion retail for technology

American teenagers are choosing techology over fashion items. 
Piper Jaffray Survery : Teens And Tech : Abercrombie & Fitch
​Beauty brand Geneu introduces bespoke DNA-based beauty service

Big Ideas

​Beauty brand Geneu introduces bespoke DNA-based beauty service

Beauty brand Geneu has launched U+, a new bespoke skincare service that uses DNA testing to match consumers with products that suit their skin type.
Digital Beauty : DNA Testing : Geneu
Digitisation of payments in developing world is key to economic inclusion

Big Ideas

Digitisation of payments in developing world is key to economic inclusion

The digitisation of payments in the developing world will transform the speed with which G20 goals can be reached, according to a major report by t...
Cashless Payments : Digital Payments : Developing World
Dyson to launch a smart, robotic vacuum cleaner in 2015

Big Ideas

Dyson to launch a smart, robotic vacuum cleaner in 2015

UK – Early feminists dreamed of a world in which devices – not women – would scrub and clean floors all day. This week, vacuum cleaner king Dyson h...
Dyson : Internet Of Things : Awakening Tech
 Digital art service streams exhibitions directly onto living room walls

Big Ideas

Digital art service streams exhibitions directly onto living room walls

Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.
Art : Acne : Subscription
Starbucks and KFC respond to foodie revolution with up-market options

Big Ideas

Starbucks and KFC respond to foodie revolution with up-market options

UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...
KFC : Starbucks : Fast Food
London Design Festival 2014 Preview

Big Ideas

London Design Festival 2014 Preview

Now established as the leading event in the global design calendar, London Design Festival 2014 promises once again to excite visitors with t...
Brompton Design District : Victoria And Albert Museum : Poetry In Motion
Americans increasingly believe in the power of superfoods

Big Ideas

Americans increasingly believe in the power of superfoods

US – Several years after kale was identified as a superfood, figures suggest that Americans have developed a quasi-religious faith in the power of ...
Kale : Body Temples : Nutrition
Tesco and Coca-Cola tackle recycling reluctance

Big Ideas

Tesco and Coca-Cola tackle recycling reluctance

Tesco and Coca-Cola Enterprises have launched an initiative to alleviate the green fatigue that is discouraging consumers from eco-concerns.
Recycling Is The Answer : Nick Brown : CCE
More US meals eaten alone than with company

Big Ideas

More US meals eaten alone than with company

More than half (57%) of meals in the US are consumed alone, according to new research.
Singleton Tsunami : Singles Rising : Solo Singles
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