Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

US female entrepreneurs have a strong sense of purpose

A wellbeing index has found that American female business owners have a strong sense of purpose.

Big Ideas

The future of beauty personalisation is in the laboratory

British beauty consumers are turning to the science lab to create personalised beauty products. A new study by market research firm Canadean reveal...

Lab : Personalisation : Laboratory

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Markets

The Future Workplace

A new report by The Future Laboratory for financial protection provider Unum explores the future of the workplace, touching on themes of agelessnes...

The Future Laboratory : Mindfulness : Workplace

Big Ideas

New app lets patients obtain acne treatment via their mobiles

Spruce is a new healthcare app that enables patients with acne to receive medical advice and treatment via their mobiles.

Spruce : Health Apps : Acne

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

Boutiques share local travel tips on app by Farfetch

Retailer Farfetch has launched Farfetch Discover, a new mobile app that offers city guides based on the insights of its global community of fashion...

Farfetch Discover : Travel Guide : Mobile

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.

Lululemon Athletica : New York : Menswear

Big Ideas

British Millennials interested in technology that helps them disconnect

A new study by The Future Laboratory has found that Millennials are the generation most eager to use technology to cut down on digital distractions.

Awakening Tech : The New Sublimity : Digital Detox

Big Ideas

European start-up offers doctors’ consultations via an app

Polish start-up Telemedi.co offers round-the-clock remote consultations with doctors.

Intuitive Futures : Medical Care : Health

Big Ideas

Social network connects Marriott guests in hotel lobbies

Six Degrees is a new social network by Marriott Hotels designed to connect guests in its lobbies.

Marriott : Hotels : Travel Tech

Big Ideas

Foldable cardboard carrier enables cyclists to shop more easily

A cardboard cargo carrier for bicycles makes impromptu shopping easier.

Transport : Packtasche : Design

Big Ideas

London Design Festival 2014: Ones To Watch

With the focus on experimental processes and innovative materials, London Design Festival is one of the best events for spotting emerging talent....

Furniture : Kim Thome : Leah Jensen

Big Ideas

Ad-free social network catches on with consumers

Ello is a minimalist, ad-free social network that is attracting thousands of requests for its invitation-only beta site.

The Dawn Of The Mega-systems : Social Networking : Facebook

Big Ideas

Almost one-third of Millennials worldwide are cynical about brand marketing

Almost one-third of Millennials are sceptical about the way in which brands target them with marketing, according to a new global study commis...

Millennials : Attitudes : Recession

Big Ideas

World Retail Congress 2014: Amazon tops Retail Proposition Index

Bricks-and-mortar retailers are learning lessons from Amazon, according to the fifth annual Retail Proposition Index, unveiled at the World Retail ...

Amazon : Retail Proposition Index : World Retail Congress

Big Ideas

Italian resort builds the world’s deepest swimming pool

The 40-metre deep Y-40 Deep Joy is filled with thermal spa water and can accommodate scuba divers.

Y-40 The Deep Joy : Hotel Millepini Terne : Wowtels

Big Ideas

World Retail Congress 2014: Singapore leads in digital readiness

Singapore and Sweden are the most digitally developed countries in the world, according to a new study unveiled at the 2014 World Retail Congress.

World Retail Congress 2014 : MasterCard : Digital Growth

Big Ideas

New digital science game emphasises deep learning and sophisticated game play

California start-up Galxyz is rethinking the online science learning game for Generation I.

Galxyz : Education : Gaming

Big Ideas

Brazilian fashion brand brings the Facebook ‘like’ to printed page

Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook throug...

Brazil : C&A : Advertising