UK – Award-winning British entertainment channel Dave and UKTV Creative have brought in branding agency Output to create a brand identity that captures the essence of the channel. Dave has long been a hallmark of British tv, offering comedy hits from the UK’s favourite stars, and is known for being the first broadcast disruptor. But the channel has evolved past its television roots and its branding no longer reflects its current tone.
Having successfully produced cross-platform brand systems before, Output’s direction aligns with the channel’s popular original podcasts and YouTube commissions, reflecting its new content and appealing to new audiences. Inspired by Dave’s brand belief that ‘humour is a damn good antidote to the awkward mess that is modern life’, the rebranding celebrates the mundanity of everyday life, using quotidian visual cues like a popping toaster or an office printer.
The new branding system reflects how the business aims to encourage new behaviours, celebrating the loose rules and co-creation that subverts the conventions of linear tv. In our Local TV Market, we track entertainment disrupters on a global scale, identifying key regional alternatives to streaming giants.
As traditional entertainment businesses have to adapt to new, digitally driven, non-linear models, new branding systems are essential in order to remain relevant across multiple platforms while protecting a brand’s essence