Hot off the heels of our recent Guilded Luxury macrotrend, The Future Laboratory has released a new report about the Chinese male luxury consumer in partnership with market research company Hot Pot China. The report provides deep insight into the Chinese luxury market, with a focus on the male consumer.
Through quantitative research and analysis, the report identifies six consumer typographies in the region, including novices on the beginning of their luxury journey to more initiated luxury veterans. The report examines what informs the desires and preferences of each consumer group, breaking down the motivations that lead them to purchase luxury products and experiences.
The report is free to read and can be downloaded today from The Future Laboratory’s website. Readers who download the report will uncover the shifting needs, aspirations and tastes of a rapidly evolving region.