San Francisco – French artist JR and experiential arts company Superblue are teaming up to transform the built environment into a monumental journal. Their new platform JR Reality allows people to post interactive recollections and recommendations about the city using augmented reality (AR) technology.
To use the app, members of the public simply aim their phone at any location that strikes their eye, uncovering other people people’s notes, images, and voice messages left digitally at the same spot. To build this collective art project, the two companies enlisted the help of AR leader Niantic, the creator of successful interactive game Pokémon Go.
The project, which is launching in San Francisco, empowers urbanites to build more personal relationships with their surroundings, something which we have previously explored in Equilibrium Cities. ‘Everyone is invited to leave portraits and voice messages attached to special places. It’s time to go outside and explore, and reconnect with one another and show the world your face again,’ explains artist JR.
The privatisation of public space has made many cities feel hostile and unreceptive to everyday life. Consider how augmented reality (AR) can be used to bring the built environment to a more personal scale