London – The fast-food giant is offering fans a novel experience through a branded pop-up hotel. Located in Shoreditch, London, the House of Harland hotel takes inspiration from KFC's signature flavour combination of 11 herbs and spices. Open for a limited period of 11 days and available for £111 ($152, €129) per night, guests can enjoy a pick-up service in a black Cadillac called the Colonelmobile, and once checked in have access to a Press For Chicken room service button, and a private cinema.
Through this experience, KFC elevates its existing presence by creating an immersive space that borrows from the wider hospitality sector. Its on-demand approach to room service also reflects the changing demands and tastes of travellers, with more people seeking non-traditional in-room catering. Going beyond novelty, however, all proceeds from the hotel will go towards the KFC Foundation, which supports young people across the UK.
As the landscape of food and drink continues to evolve and find new ways of engaging audiences, delve into our dedicated vertical to keep track of the latest innovations.
Fast-food retailers should experiment with taking up space in unexpected locations. Consider partnering with shops and hospitality venues to create novel pop-up experiences that entice new and existing customers