Daily Signals 06.08.2021

Signals

A retro console bolstering next-gen game developers, Dubai leans on drones to create rainfall and Gen Z turn to social media for healthy eating advice.

Retro-future console Playdate spotlights indie developers

Playdate, US

US & Stockholm – Playing into the demand for alternative gaming experiences, software company Panic is making its first foray into hardware with the launch of a handheld games console called Playdate. Created in collaboration with electronics company Teenage Engineering, Playdate takes cues from retro game devices, with a black and white screen and an analogue controller called the crank. Unlike many major games consoles, Playdate operates a fortnightly drop of games from indie developers, which will eventually become a library of about 24 games.

Further expanding its appeal among gaming communities, Panic is also offering a free software development kit for users to make and distribute their own games. This creator approach echoes some of the ideas we explore within Alternet Economies, as shifting digital behaviours usher in new value frontiers for both brands and consumers.

Playdate also offers further proof of how influential the gaming sector is in shaping the future of multiple industries. Indeed, the games market is increasingly offering innovative paths for everything from product drops to youth activism.

Strategic opportunity

Discuss how your company can support and promote peer-created content. Outside of gaming, arts and media brands can design hardware that facilitates creation and sharing within fan communities

London’s new hub for cross-sector eco innovation

The Mills Fabrica, London. Photography by Mariell Lind Hansen The Mills Fabrica, London. Photography by Mariell Lind Hansen
Fabrica X at The Mills Fabrica, London. Photography by Mariell Lind Hansen Fabrica X at The Mills Fabrica, London. Photography by Mariell Lind Hansen

London – Sustainable innovation platform The Mills Fabrica is opening a circularity hub in London’s King Cross, expanding from its roots as a heritage revitalisation project for the textiles industry. Through the space, the organisation will pioneer regenerative solutions across the technology and lifestyle sectors. Its multi-faceted site includes a concept store and innovation gallery, members-only co-working spaces and a technology lab for prototyping solutions.

Encouraging next-generation talent, it will also offer a start-up incubation programme and a curated events programme around sustainable innovation. By providing a space for industry experts to come together in this way, The Mills Fabrica recognises the importance of cross-sector collaboration in driving positive change. Vanessa Cheung, founder of The Mills Fabrica, says: ‘We’re confident that having a hub in London’s King’s Cross can only catalyse our mission to drive a resilient and positive future with an ecosystem of innovators, collaborators and passionate souls.’

Elsewhere in the food and drink sector, we recent spoke with alternative food manufacturers The Urgent Company about its aims of partnering with like-minded companies to accelerate sustainability.

Strategic opportunity

Sustainable consultancies should break out of their industry silos and facilitate ideas sharing between normally unrelated sectors. For example, environmentally friendly innovations in the food sector might also benefit fashion companies

Dubai stimulates rainfall with cloud-busting drones

Dubai, UAE – With humidity rising to dangerous levels in the United Arab Emirates (UAE), government-led organisation The National Centre of Meteorology is creating artificial rainfall through drone technology. Building on the country’s previous experiments with rain enhancements, these drones use electrical charges in the form of laser beams to stimulate precipitation from clouds over Dubai.

The technology being is a type of weather modification known as cloud seeding, which is based on research by Scientists from the University of Reading. Professor Giles Harrison of the university explains: ‘Our project is about changing the balance of charges on the tiniest cloud droplets, a neglected aspect of clouds which could revolutionise our ability to manipulate rainfall in areas that need it most.’ By adjusting weather conditions in this way, Dubai recognises the need to invest in the health of its urban landscapes to benefit both current and future generations.

Looking ahead to 2030, global cities will need to take cues from such innovations to reverse the realities of the climate crisis. Discover more ideas in this vein within our Future Cities series.

Reimagining Climate Change at the Museum of the Future, Dubai

Strategic opportunity

Technology brands should reflect on their research and development processes to design with the needs of urban environments in mind. How might existing products have the potential to protect from natural disasters?

Stat: Gen Z need clearer healthy food advice

Desires of the Flesh by Cathrine Disney. Photography by Tom Mannion Desires of the Flesh by Cathrine Disney. Photography by Tom Mannion

Young people aged 18–24 in Europe feel uncatered for when it comes to healthy food advice, according to a survey by the European Institute of Innovation and Technology (EIT), which found that many are turning to social media to find the information they need.

According to the study, a majority (75%) say they need clearer advice on how to eat healthily, while 65% argue that they received limited healthy eating education at school. To fill this education gap, 67% say they regularly look at social media content – on platforms such as TikTok or Instagram – to find out about healthier food options.

These findings point to a generation that are willing to take ownership of their eating habits. And where large brands and institutions are failing them, they are turning to familiar online spaces to build their own knowledge of mental and physical wellbeing. While we’ve previously identified the influence of viral recipes on TikTok, there is a burgeoning opportunity for such platforms to offer advice on healthy habits.

Strategic opportunity

Food brands can work with popular social media creators to communicate advice around healthy eating habits in an engaging and informative way. Aim for bite-sized content that young audiences can easily identify with

Previous Daily Signals Articles
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN