LSN : News : 11 : 08 : 20

VOMA is a digital museum for e-tourists

VOMA, Global

Global – VOMA is a fully interactive virtual museum that is open to the public and accessible from anywhere in the world.

While many galleries have adapted their offerings in recent months to provide a digital outlet, VOMA calls itself the first truly digital museum, showcasing contemporary art with historically significant pieces. The launch will present curated exhibitions from a variety of international cultural sites including Musée d'Orsay, Whitney Museum of American Art, the Metropolitan Museum of Art and the Art Institute of Chicago, among others.

‘A virtual viewing room can feel like a lonely place – quiet, empty, sometimes slightly uneasy. In building and curating VOMA, we wanted to get away from that feeling, which is not all that different from walking into a snooty, silent gallery space and feeling a bit self-conscious,’ explains Stuart Semple, artist and founder of VOMA.

With many cultural experiences likely to remain virtual for the foreseeable future, arts institutions are stepping up to provide more engaging experiences online. As travel evolves in a similar vein, e-Tourism is on the rise.

This record captures mind-altering sensations

The High by Satisfy, Paris

Paris – Sportswear brand Satisfy is capturing the sensations of meditative practices in its new vinyl album launch.

Considering the inspiring and transformative experience of mind-altering activities like yoga and meditation, The High album brings together sounds that emulate feelings of enlightened emotion and elevated consciousness. The brand describes this sensation as ‘a heightened state that allows for intense reflection, connection and creativity.’

While Satisfy has previously created running playlists to be experienced digitally, the vinyl album offers an alternative physical touchpoint for customers. It takes design cues from the brand’s new apparel range, Studio, with a slick aesthetic and eco-friendly materials.

As brands are re-evaluate the function of running as a holistic wellbeing pursuit, they are tapping into the trend for Music as Medicine.

NiceSeats makes air travel more hygienic

US – NiceSeats is empowering consumers to take hygiene into their own hands with its fabric seat covers for air travel.

The washable and reusable covers aim to give control and peace of mind to consumers who are increasingly hyper-aware of the cleanliness of public spaces. By including a small pocket for personal belongings, the design also helps people avoid making contact with the often unhygienic seat-back pockets on aeroplanes.

With travellers taking tentative steps back to flying and other methods of public transport, NiceSeats is tapping into inter-Covid mindsets. While the brand is primarily targeting plane travel, it also suggests the seat covering can be used on trains, buses, and in public spaces like cinemas.

As we identify in our in-flight wellness market, frequent flyers are looking for products and services to improve their wellbeing in transit. Now, this is evolving to reflect the impact of Covid-19.

NiceSeats, US

Stat: US employers are failing multicultural women

ReCashmere by Everlane

An increasing number of multicultural women in the US are thinking about leaving their jobs due to workplace bias and lack of support, according to research by Working Mother Media.

Incorporating views from Latinx, Asian and black women, the study also reveals that multicultural women are highly ambitious, with 25% more likely to aspire to senior roles than white women. These aspirations are especially apparent in early-career women, with 63% hoping to make it to a senior role versus 41% of late career women having the same aspirations. To support these women, the research suggests businesses engage a strategic network of coaches, mentors and sponsors, noting that people with these networks are twice as likely to be satisfied with their careers.

For more, our Intersectionality Series explores themes such as the workplace, parenting and identity experiences of people across the diversity spectrum.