Israel – Creators AR is the first Etsy-style marketplace for people who design and build augmented reality (AR) filters.
Pioneered by Leaders Group, a large-scale influencer marketing agency, Creators AR hopes to drive the future of digital content creation with its launch of the online marketplace. Serving brands and agencies, it is positioned as a one-stop-shop for AR filters and bespoke digital designs from global artists, making professional and imaginative filters accessible to anyone.
Featured artists create a profile and list their price per filter, while brands have the option to buy ready-made filters or commission artists to design customised assets for use on platforms such as Instagram and Facebook.
‘Creators AR enables us to actually communicate with the people creating the most viral content on the internet… skilled artists using augmented reality and real-time visual effects to design IG-filters that spark conversation and engagements,’ says Eran Nizri, founder and CEO of Leaders Group.
With digital creativity flourishing during the Covid-19 pandemic, brands must navigate how they effectively represent themselves while also entertaining audiences. To learn more about the future of digital consumer touchpoints, explore our Programmable Realities macrotrend.