LSN : Daily Signals : 26 : 01 : 26

The North Face fuses ancient art with performance gear

The North Face Lunar New Year campaign, APAC

China – As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection that blends technical innovation with culturally rooted design.

The capsule reworks technical outerwear and streetwear silhouettes through patterns inspired by ancient pottery firing techniques and traditional ink-wash art, bringing centuries-old craft into conversation with modern materials science. The resulting visuals reference the organic imperfections of kiln-fired ceramics and the expressive movement of brushwork, emphasising the human value of design.

Key pieces include the Summit Breithorn Hoodie with 800-fill ProDown, waterproof Futurelight jackets and a reimagined 1996 Nuptse. Throughout the range, galloping horses, rugged landscapes and fluid linework are layered into the garments, evoking motion and endurance, references traditionally associated with the Year of the Horse.

This fusion of heritage artistry and modern technology reflects shifting status codes in the luxury sphere, where craftsmanship, provenance and cultural depth increasingly signal value. As luxury consumers seek meaning alongside performance, collections like this point to a broader move towards Luxury Recrafted, where legacy techniques are repurposed to add emotional and cultural weight to contemporary products.

Strategic opportunity

By embedding craft and cultural knowledge into today’s products, brands can honour the past while providing consumers with items that carry tangible meaning and story – a key purchase factor highlighted in our New Codes of Value report

How AI is unlocking sleep as a predictive health tool

US – Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one night’s sleep. Trained on nearly 600,000 hours of polysomnography data from 65,000 people, the model analyses brain, heart, respiratory and movement signals captured during overnight sleep studies.

When linked with up to 25 years of patient health records, SleepFM was able to predict 130 conditions with reasonable accuracy, particularly cancers, cardiovascular disease, mental disorders and neurodegenerative conditions. It performed strongly for Parkinson’s, dementia, heart attack and even overall mortality.

‘From an AI perspective, sleep is relatively understudied. There’s a lot of other AI work that’s looking at pathology or cardiology, but relatively little looking at sleep, despite sleep being such an important part of life,’ commented James Zou, associate professor of biomedical data science and co-senior author of the study.

Data from The Synthocene Era Future:Poll report highlights health as the number one area where consumers are open to AI assistance. Stanford’s SleepFM signals AI’s function in expanding human potential and improving quality, and length, of life.

BioCharger at Grey Wolfe, Barnes, UK

Strategic opportunity

New AI tools such as SleepFM could be integrated with wearable technologies to evolve from sleep trackers into predictive health platforms, using AI to detect early risk signals and subtle physiological changes

Stat: China records lowest birth rate since 1949

Caramma, Denmark

China – China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood. Data released by the National Bureau of Statistics of China shows that births dropped to 5.6 per 1,000 people last year, marking a historic low since the founding of the People’s Republic.

The figures underscore a growing disconnect between policy ambition and lived reality. President Xi Jinping has made boosting fertility a national priority, rolling out subsidies and cash incentives designed to make family life more financially viable. Yet these measures have so far failed to reverse the decline.

With the working-age population shrinking faster than anticipated, China’s collapsing birth rate connects to long-term shifts explored in LS:N Global’s Family in 2050 report, which examines how declining fertility, delayed parenthood and reproductive choice are reshaping ideas about family and care.

Strategic opportunity

Brands and policymakers can respond to China’s declining birthrate by designing products, services and campaigns that support diverse family structures, delayed parenthood and reproductive choice, aligning with evolving social norms