Eindhoven – Highlighting the relationship between the food society consumes and the soil it is grown in, creative designer and researcher Gabby Morris showcased Dish the Dirt at Dutch Design Week 2022 as part of the BioArt Laboratories Foundation exhibition.
Presenting a multi-sensory tasting experience, the installation featured soil and food side by side through a six-course tasting menu that evoked the smell, taste, sound and feel of soil. Alongside the menu, ceramic plates inspired by different traits of soil guided the eating experience. The Digging Deeper plate encouraged diners to have a conversation around no dig policies, which allow soil’s eco-system to heal and grow better food. In contrast, the Broken Systems plate was designed for an uncomfortable eating experience, mimicking the broken relationship between soil and humans.
Aiming to reconnect food, agriculture and sustainability, the installation was designed to educate and empower people with the knowledge of why living soils are vital, and how farming and dining can have an enormous impact on soil degradation and perpetuating problems with the food system.
To further understand the environmental impact society has on the food system, join our Food & Drink Futures online event on 1 December, where we’ll explore the next frontier for nourishment.
Strategic opportunity
Environmental messaging or projects can often feel intangible. Reflecting on Dish the Dirt’s educational and experiential installation, how can your brand or business inspire hope and delight to help people engage with complex topics such as sustainability?