In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative...
From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour...
Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships...
Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate...
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media...
As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are...
The sports, health and wellness industries are undergoing significant transformations, driven by innovative...
In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between...
From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge...
From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every...
Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for...
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting...
Unpacking the most important topics of tomorrow, relevant for today.
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the...
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering...
Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.
As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less,...
After a stuttering start to their adult lives, the first generation to use the internet as children are...
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their...
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the...
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Macro Trends
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