The Paralysis Paradox Macro Trends

The Paralysis Paradox:

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from...

Guilded Luxury Macro Trends

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build...

Accredited Beauty Macro Trends

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will...

The Betterverse Macro Trends

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged...

Hyperphysical Stores Macro Trends

Hyperphysical Stores:

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores...

Neo-collectivism Macro Trends

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning...

The Zalpha Reckoning Macro Trends

The Zalpha Reckoning:

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products...

Redemptive Diets Macro Trends

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values,...

Five States of Luxury 2021 Macro Trends

Five States of Luxury 2021:

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and...

Synchronised Care Macro Trends

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and...

Eco-venience Retail Macro Trends

Eco-venience Retail:

Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts...

Elastic Brands Macro Trends

Elastic Brands:

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and...

Equilibrium Cities Macro Trends

Equilibrium Cities:

Citizens are demanding a more receptive and equitable built environment that will allow future urban...

Alternet Economies Macro Trends

Alternet Economies:

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value...

Reformation Generation Macro Trends

Reformation Generation:

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to...

Total Tastes Macro Trends

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to...

Omnilux Lifestyles Macro Trends

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime...

Recuperative Living Macro Trends

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will...

Feedback Frontiers Macro Trends

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every...

Post-purpose Brands Macro Trends

Post-purpose Brands:

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and...

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