We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global...
Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.
The rise of reactive new materials and technologies means that future physical consumer touchpoints will no...
Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more...
Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning...
As the fashion industry grapples with existential questions about supply chain and overconsumption,...
A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This...
The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...
As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are...
Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and...
Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers...
As our obsession with economic growth proves to be unsustainable, brands, institutions and...
With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing...
The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to...
Businesses are increasingly stepping in where governments are failing and acting as forces for good in...
A race for attention is raging across media, advertising and culture in our era of non-stop digital...
As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology...
In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand...
Education has changed from an early-life to a life-long activity, but traditional institutions...
In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to...
Macro Trends
