Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to...
Consumers are demanding short, traceable supply chains and condensed routines are in high demand as beauty...
As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose...
Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are...
A new wave of decentralised retail concepts are transforming e-commerce as consumers look for alternative...
We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global...
Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.
The rise of reactive new materials and technologies means that future physical consumer touchpoints will no...
Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more...
Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning...
As the fashion industry grapples with existential questions about supply chain and overconsumption,...
A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This...
The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...
As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are...
Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and...
Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers...
As our obsession with economic growth proves to be unsustainable, brands, institutions and...
With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing...
Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of...
In the next decade, brands need to prepare for consumers who are abandoning traditional institutions,...
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Got it!
Learn more
