Uprooted Diets Macro Trends

Uprooted Diets:

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more...

Anxiety Rebellion Macro Trends

Anxiety Rebellion:

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning...

Immaterial Fashion Macro Trends

Immaterial Fashion:

As the fashion industry grapples with existential questions about supply chain and overconsumption,...

Uneasy Affluence Macro Trends

Uneasy Affluence:

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This...

Certified Wellness Macro Trends

Certified Wellness:

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...

Algorithmic Beauty Macro Trends

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are...

Storefront Salvation Macro Trends

Storefront Salvation:

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and...

Morality Recoded Macro Trends

Morality Recoded:

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers...

Post-growth Society Macro Trends

Post-growth Society:

As our obsession with economic growth proves to be unsustainable, brands, institutions and...

Subconscious Commerce Macro Trends

Subconscious Commerce:

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing...

The American Middle Macro Trends

The American Middle:

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to...

Civic Brands Macro Trends

Civic Brands:

Businesses are increasingly stepping in where governments are failing and acting as forces for good in...

The Focus Filter Macro Trends

The Focus Filter:

A race for attention is raging across media, advertising and culture in our era of non-stop digital...

Neo-kinship Macro Trends

Neo-kinship:

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology...

The Dislocated World Macro Trends

The Dislocated World:

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand...

The Learning Economy Macro Trends

The Learning Economy:

Education has changed from an early-life to a life-long activity, but traditional institutions...

Backlash Brands Macro Trends

Backlash Brands:

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to...

The E-motional Economy Macro Trends

The E-motional Economy:

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed...

Gen Viz Macro Trends

Gen Viz:

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the...

Anti-authenticity Marketing Macro Trends

Anti-authenticity Marketing:

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly...

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