Culture-coded Retail Macro Trends

Culture-coded Retail:

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences...

New Codes of Value Macro Trends

New Codes of Value:

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative...

Future Forecast 2025 Macro Trends

Future Forecast 2025:

We don’t just spot what’s next across 10 different sectors; we explain why it matters to your business now...

The Synthocene Era: Trend Tracker Macro Trends

The Synthocene Era: Trend Tracker:

This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting...

Future Five 2025 Macro Trends

Future Five 2025:

Unpacking the most important topics of tomorrow, relevant for today.

The Synthocene Era: Merging Human and Machine Intelligence Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence:

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the...

Game-Changers: The Future of Sports Fandom Macro Trends

Game-Changers: The Future of Sports Fandom:

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering...

Innovation Debrief 2024–2025 Macro Trends

Innovation Debrief 2024–2025:

Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.

Functional Feasting Macro Trends

Functional Feasting:

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less,...

Alphas Now and Next: From the Sandbox to Roblox Macro Trends

Alphas Now and Next: From the Sandbox to Roblox:

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers...

Gen Z Now and Next: From Vision to Contradiction Macro Trends

Gen Z Now and Next: From Vision to Contradiction:

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or...

Millennials Now and Next: From Pink to Prime Macro Trends

Millennials Now and Next: From Pink to Prime:

After a stuttering start to their adult lives, the first generation to use the internet as children are...

 Gen X Now and Next: From Ambiguity to Advocacy Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy:

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their...

Boomers Now and Next: From Ageing to Becoming Macro Trends

Boomers Now and Next: From Ageing to Becoming:

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the...

Luxury States: New Codes of Luxury 2024–2025 Macro Trends

Luxury States: New Codes of Luxury 2024–2025:

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the...

The Great Wealth Transfer Macro Trends

The Great Wealth Transfer :

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux,...

Home States Futures: Residential Retail Macro Trends

Home States Futures: Residential Retail:

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces,...

Luxury Recrafted Macro Trends

Luxury Recrafted:

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through...

Innovation Debrief 2023–2024 Macro Trends

Innovation Debrief 2023–2024:

In our Innovation Debrief Report you will discover 50 innovations that are paving the way for a more...

Longevity Lifestyles Macro Trends

Longevity Lifestyles:

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of...

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