Certified Wellness
Video
Macro Trends

Certified Wellness:

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...

Algorithmic Beauty
Video
Macro Trends

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are...

Storefront Salvation
Video
Macro Trends

Storefront Salvation:

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and...

Morality Recoded
Video
Macro Trends

Morality Recoded:

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers...

Post-growth Society
Video
Macro Trends

Post-growth Society:

As our obsession with economic growth proves to be unsustainable, brands, institutions and...

Subconscious Commerce
Video
Macro Trends

Subconscious Commerce:

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing...

The American Middle
Video
Macro Trends

The American Middle:

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to...

Civic Brands
Video
Macro Trends

Civic Brands:

Businesses are increasingly stepping in where governments are failing and acting as forces for good in...

The Focus Filter
Video
Macro Trends

The Focus Filter:

A race for attention is raging across media, advertising and culture in our era of non-stop digital...

Neo-kinship
Video
Macro Trends

Neo-kinship:

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology...

The Dislocated World
Video
Macro Trends

The Dislocated World:

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand...

The Learning Economy
Video
Macro Trends

The Learning Economy:

Education has changed from an early-life to a life-long activity, but traditional institutions...

Backlash Brands
Video
Macro Trends

Backlash Brands:

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to...

The E-motional Economy
Video
Macro Trends

The E-motional Economy:

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed...

Gen Viz
Video
Macro Trends

Gen Viz:

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the...

Anti-authenticity Marketing
Video
Macro Trends

Anti-authenticity Marketing:

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly...

Revelation Brands
Video
Macro Trends

Revelation Brands:

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden...

New Bricolage Living
Video
Macro Trends

New Bricolage Living:

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed...

Neutral Culture
Video
Macro Trends

Neutral Culture:

Historically, race and gender have been the most divisive markers of identity. And while they are a...

The Immortal Brand
Video
Macro Trends

The Immortal Brand:

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years,...

Load More