Why LYMA is putting clinical evidence at the centre of skin longevity
UK – Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content series featuring leading scientific voices.
The initiative coincides with peer-reviewed clinical research published in the Aesthetic Surgery Journal. The study gives a comprehensive analysis of LYMA’s at-home aesthetic device, reporting a 78% mean wound size reduction and modulation of 45 genes in human skin tissue. Independent assessments confirmed measurable improvements in skin texture and tone.
The publication marks a significant moment for the skincare industry, where marketing claims have historically outpaced scientific proof. ‘The beauty industry has long focused on surface-level solutions. What sets LYMA apart is our commitment to rigorous clinical validation and published evidence,’ says Lucy Goff, founder and CEO of the company.
The Science of Youth campaign reinforces LYMA’s long-term strategy of anchoring aesthetic technology in scientific evidence, aligning with the wider Accredited Beauty trend toward expert-credited efficacy, as brands increasingly share product data and scientific know-how to build trust.
Strategic opportunity
Brands have an opportunity to shift from marketing-led storytelling to evidence-led communication. By sharing product results, clinical data and expertise through packaging, social media and digital platforms, they can build trust and deeper engagement with their audiences
Foresight Friday: Fiona Harkin, director of foresight
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fiona Harkin looks beyond our ‘time of monsters’.
: As we detail in The Rise of the Intellectuals, I’ve become one of those people delving ever deeper into critical theory as a personal bulwark against doomslop. A must-watch are the Insta-lectures by Louisa Munch from the University of Warwick. One of her recent topics is Antonio Gramsci and his ‘interregnum’ – a century-old view on the death spiral of an existing order and its symptoms: ‘The crisis consists precisely in the fact that the old is dying and the new cannot be born; in this interregnum a great variety of morbid symptoms appear,’ he wrote. It is a ‘time of monsters’, Gramsci said.
: It is this interregnum – our current backdrop of multitudinal change – that we will analyse, distill and debut as six Global Drivers on this intelligence platform for all our members to access in 2026. Previously, this work has been part of our internal methodology, but now we open it up to you. With each Global Driver, we will detail the value shifts they will usher in, up to 2030, and how they could shape our future macrotrends, microtrends and, eventually, our daily lives.
: But there is a new idea brewing – the idea that globalisation, as we know it, is waning. A globe is an object made for human manipulation – hence it is the human economies, human politics etc that define what is meant by ‘globalisation’.
: Is it time to make way for the planetary view? One that isn’t led by human flows of goods, say, but by natural flows, like water cycles. It moves our position to one of merging human with nonhuman systems, whether nature or tech (data flow doesn’t have borders either). It also allows us to prepare for thinking beyond our planet.
: At Davos 2026, Canadian prime minister Mark Carney captured this shift in thinking. ‘Over the past two decades, a series of crises in finance, health, energy and geopolitics have laid bare the risks of extreme global integration… The multilateral institutions on which the middle powers have relied – the WTO, the UN, the COP, the very architecture of collective problem-solving – are under threat. As a result, many countries are drawing the same conclusions that they must develop greater strategic autonomy in energy, food, critical minerals, in finance and supply chains. And this impulse is understandable. A country that cannot feed itself, fuel itself or defend itself has few options. When the rules no longer protect you, you must protect yourself. But let’s be clear-eyed about where this leads. A world of fortresses will be poorer, more fragile and less sustainable. The question is whether we adapt by simply building higher walls, or whether we can do something more ambitious’ (source: World Economic Forum).
: Remember, foresight isn’t prediction – it’s preparation. So get reading, get in touch if you have any questions and let’s be ambitious – together – about the coming years.
Quote of the week
‘We are in the midst of a rupture, not a transition’
Mark Carney, Davos 2026 (source: Word Economic Forum)
Stat: Car sales still depend on human interaction
US – Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according to a survey of 2,344 people by Cox Automotive.
Over one-quarter (28%) of car buyers enter the process intending to buy online, yet only 7% do so. More than half (53%) of consumers complete their purchase entirely in person, drawn by the need to see, touch and test-drive a vehicle.
However, the report identifies AI as showing promise in improving the vehicle buying process: 81% of buyers who completed half of their process online using AI were satisfied with the shopping experience, compared to 71% of users who didn’t use AI. Around three-quarters (81%) of those using AI technologies were also satisfied with how long the purchasing process took, compared with 65% of those not using AI.
The study reveals that the purchase of high-value items, such cars, still relies on tactile, experiential moments. Head to our Mobility sector for more on the ideas, innovations and experts shaping the future of the automotive industry.
Strategic opportunity
Vehicle companies must combine online and physical opportunities, so that customers can choose how they carry out their research and purchases, benefiting from the convenience of digital as well as the tactile, trust-building experiences that drive high-value purchase decisions