US – Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending in the next three months.
Carried out during July 2025, the survey of 995 luxury consumers in the US highlights a positive shift in sentiment compared to April 2025. Some 32% of respondents feel optimistic about the economy, up four points from the previous quarter, while 59% are optimistic about their personal finances. Core luxury consumers earning £148k ($200k, €171k) or more reported the sharpest increase in confidence, with 53% saying they feel prepared for the economic environment, representing a 12 percentage point increase compared to the April survey.
This renewed optimism is translating into spending intent: 56% of respondents expect to spend the same or more on luxury in the next three months, driven by a desire to treat themselves and update their wardrobes. Travel spending plans also rose, with 68% planning to spend the same or more in the months ahead. Saks says these findings signal a strong start to the autumn luxury season.
Find more insights on high-net-worth individuals’ consumer behaviour in our Luxury sector.
Strategic opportunity
If high earners are feeling more confident, it is the time to reinvigorate VIP loyalty initiatives and concierge services? Can you offer early access, one-to-one styling and tailored recommendations, for instance?