Byredo bottles up Brazilian culture with new Alto Astral scent

Brazil – Fragrance brand Byredo is tapping into the emotional power of place with its latest scent, Alto Astral. Created by perfumer Jérôme Epinette, the eau de parfum draws on Brazil’s vibrant cultural identity and lush natural landscapes.

The name takes inspiration from the Brazilian Portuguese phrase for an elevated state of mind. According to the Byredo website, ‘Alto astral is the feeling of joy, optimism and good vibes that uplift everyone around, a higher frequency that weaves its way through nature and culture.’

Brazilian photographer Rafael Maura shot the campaign, capturing intimate portraits of everyday Brazilians, reinforcing the fragrance’s positioning as a sensorial tribute to cultural identity.

An ‘embodiment of positive energy’, Alto Astral opens with coconut before revealing jasmine petals and musk, then settles into sandalwood, cashmere wood and salted amber. The fragrance aligns with insights from our Future Forecast 2025: Beauty report, which identified spirit-stimulating scents as a key beauty trend for this year – with brands creating fragrances designed to shift mood and elevate consciousness.