Stat: Culture-driven fandom is reshaping Formula 1

Global – Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences. The 2025 Global F1 Fan Survey by Formula 1 and Motorsport Network found that 70% of Gen Z fans in the US engage with F1 content daily, while women now account for three in four new followers. 

The survey of 100,000 highly engaged fans in 186 countries also highlighted the emotional connection and commitment of F1 fans, with 90% of fans emotionally invested in race outcomes and 94% planning to follow the sport for the next five years.

Many of the sport’s new fans are discovering Formula 1 through social media and streaming series, and cite driver personalities and narrative drama as key drivers of engagement.

The F1 Academy (a female-only, Formula 4-level single-seater racing championship founded by the Formula One Group) is also gaining traction, followed by 42% of women surveyed. 

In Streaming’s Next Frontier we examined how digital live sports viewership is attracting new audiences to different sports and building passionate fandoms through improved access to race days and matches.