The Trend: Skintellectual Bodycare

Despite being the largest organ in the body, skin is often treated superficially, yet research suggests that twice-daily moisturising of the skin can reduce inflammation and help mitigate age-related issues such as Alzheimer’s, heart disease and diabetes (source: University of California San Francisco).

As consumers become increasingly aware of the debate about skin health and skincare, they are seeking out products, treatments and expert advice grounded in science and efficiency. 

This ‘healthification’ of the beauty industry was first centred on facial skincare, assisted by the rise of expert influencers democratising dermatological advice on social media.

Now, bodycare is undergoing the same treatment, as ‘skintellectuals’ begin to demand the same grade products and treatments for their body as their face. 

From active ingredients to at-home rituals and even non-invasive tweakments, our Skintellectual Bodycare report explores the bodycare market’s big upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to their overall health and wellbeing.