The Standard taps into tattoo tourism

US – The Standard hotels in New York City are reimagining experiential travel by launching Inked Out, a tattoo-centric package aimed at ink enthusiasts. In collaboration with the upscale Brooklyn studio, Atelier Eva, the offering caters to the growing trend of tattoo tourism, where travellers seek out renowned tattoo artists they follow on Instagram. According to Eva Karabudak, founder of Atelier Eva, up to 40% of the studio’s clients come from out of town for their sessions.

Guests staying at The Standard’s High Line or East Village locations will receive a £75.24 ($100, €89.62) credit toward a tattoo session, along with priority booking at Atelier Eva, simplifying access to the studio’s sought-after artists. Additionally, the package includes complimentary Mad Rabbit aftercare products, ensuring guests can pamper their fresh tattoos.

By tapping into the flourishing tattoo tourism market, The Standard effectively extends its brand beyond traditional hospitality. The partnership with Atelier Eva speaks directly to tattoo aficionados and aligns with the hotel’s commitment to curating memorable, niche experiences for its guests – especially as more of them get travel inspiration from social media, as revealed in TikTok Travel Agents.