Professional surfer Kelly Slater launches Freaks of Nature skincare

US – Professional surfer Kelly Slater has launched Freaks of Nature, an eco-conscious skincare brand for outdoor athletes.

Formulated to withstand harsh conditions such as wind and sun exposure, the skincare line promotes a healthy and balanced skin microbiome, launching with the Deeper Dive Moisturiser and Daily Defender SPF30 Sunscreen.

Inspired by nature, the collection looked to biosynthesis to formulate ingredients such as fabricated Squalane, B-Silk and a postbiotic bacillus ferment, which help to increase bacterial diversity and improve the skin barrier function.

Freaks of Nature also uses consciously designed packaging, including an airless pump with 100% upcycled plastic, in collaboration with plastic action platform Oceanworks. A Squared Circles brand, Freaks of Nature has attracted investment from Casamigos founder Mike Meldman and actor Jonah Hill.

In our Riding the Wave of Surfing Futures report, we explored how surfing is becoming a more inclusive sport as people seek out new Mass Movement activities, creating new cross-sector opportunities to serve this growing audience.