Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

Global – German luxury e-commerce giant Mytheresa leads the pack in embracing the newly launched Apple Vision Pro technology for retail purposes. The platform is introducing a highly immersive dedicated app created in partnership with retail tech specialist and visionOS developer Obsess.

What does shopping in mixed reality look like? For the pioneering retail experience, Mytheresa and Obsess have imagined a series of hyper-realistic environments, transporting users to travel destinations where they can browse exclusive collections curated for the local vibe. The shopping journey is designed to be as sensory and engaging as the visuals. Products are displayed via an immersive carousel controlled with intuitive hand and eye gestures to ensure seamless interactions.

‘Mytheresa believes that selling luxury products needs emotions and unique experiences for customers,’ Michael Kliger, CEO of Mytheresa, said in a statement. ‘That is why we are keen and proud to lead the way as one of the very first luxury brands on Apple Vision Pro.’ In our Home States Futures macrotrend, we further explore the idea of residential retail, and how brands are creating immersive shopping experiences that consumers can enjoy from the comfort of their homes.