Verizon launches tools for amateur live-streamers

US – Network provider Verizon is empowering creators with the launch of its event production platform BlueJeans Studio. Through the platform, individuals and enterprises can access easy-to-use video feed mixing, custom branding and endless streaming capabilities.

While virtual events boomed during the pandemic, not all creators have the tools or experience to produce high-quality live-streams. BlueJeans Studio is democratising this space, allowing people to host, manage and personalise their digital events without technical support. ‘Virtual events have become a fundamental part of every business strategy, whether that be for individual creators looking to build brand visibility or for enterprise teams working on communication, training or lead generation initiatives,’ says Chris Lewter, vice-president at BlueJeans Studio.

As the creator economy grows, such open-source and cost-effective services can help to level the playing field and further validate influencers and small businesses.