News 30.08.2019

Need to Know

Mavely turns shoppers into micro-influencers, FitBit integrates with the Singaporean health service and why affluent travellers favour new destinations.

Loop brings audiovisual experiences into the home

Loop by Zaha Hadid and L-Acoustics Creations

London – The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.

L’Acoustics is a developer of premium audio solutions, known for its Immersive Hyperreal Sound for residential, cultural and experimental spaces. Originally created for professional venues, the company’s sonic sound has been reconfigured as a personal auditorium with a multichannel platform.

Designed by Zaha Hadid’s virtual reality division, which explores emerging immersive technologies, Loop brings together the high-resolution audio of L’Acoustics and a sophisticated design aesthetic. Drawing inspiration from the natural world, the listening lounge also integrates lighting into its hand-crafted wooden exterior, providing a high-end experience for home virtual reality entertainment.

The concept of the Listening Club is moving from a social hospitality space into the home, as more consumers invest in immersive entertainment systems.

This platform lets shoppers earn commission as they buy

Mavely Mavely
Mavely Mavely

Chicago - Mavely is a new female-focused platform for DTC brands. The app allows shoppers to earn 5% commission on their own purchases, and 10% on any purchases made as a result of their recommendation. By turning their customers into micro-influencers, DTC brands are able to slash the cost of customer acquisition to half that of a Facebook ad. The app already boasts 15,000 products from over 100 ‘philanthropic, affordable, sustainable, female-focused and/or female founded brands’.

‘People naturally want to share the products they love to friends and family, in fact 60% of consumers and 70% of millennials say social content from friends and family impact their purchasing decisions,’ says the brand’s CCO and co-founder Peggy O'Flaherty. ‘We created a platform that allows them to easily tap into an established network of new and exciting brands to earn cash.’

As younger consumers lose faith in traditional retailers, there has been a rise in community-led platforms that bolster trust through peer-to-peer purchasing tips and style advice.

FitBit spearheads a national health program

Singapore – FitBit has partnered with the Singaporean government to provide residents with its Inspire bands.

Everyone that is enrolled on the government’s new ‘Live Healthy SG’ program will receive a free band and will be signed up to the brand’s £8 ($10, €9) a month premium coaching service. Users will also be required to share the data collected by their wearable device with Singapore’s Health Promotion Board (HPB).

Despite the country’s relatively long life expectancy, the government are developing new health services to trying and address high rates of heart disease, diabetes, and cancer within the population. Subscribers to the program will receive personalised health advice, as well as prompts related to activity, nutrition, sleep, and emotional wellbeing.

‘At FitBit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,’ says James Park, co-founder and CEO of FitBit.

As wellbeing becomes a key consumer concern, we are seeing new frameworks for healthy living emerge that combine aspects of both the healthcare and wellness industries.

Fitbit Charge

Stat: Luxury travellers are going off the beaten track

Luxury travellers are breaking away from the much-frequented luxury destinations of the past, according to new data from Ipsos. The US study found that 65% of ‘jet-setters’ – described as the most frequent and biggest spending travellers – prefer to visit places that are ‘off the beaten track’, highlighting the luxury opportunities for less-trodden parts of the globe.

Furthermore, they are not visiting the same places, but always exploring – 85% say they enjoy going to new travel destinations. ’The growth of the 'Instagram vacation' phenomenon is also a factor – there’s been a rise in the feeling of FOMO and a desire to be first to see new places and have unique and interesting experiences while on vacation more and more, driven especially by Millennials,’ says Michael Baer, senior vice president at Ipsos Affluent Intelligence.

For more on how a nomadic mindset is impacting the travel industry, look out for our upcoming macrotrend Liberation Luxury, launching on Thursday 5th September.

Previous News Articles
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
M&S tracks plastic’s afterlife with invisible UV packaging tags

News

M&S tracks plastic’s afterlife with invisible UV packaging tags

M&S : Sustainability : Retail
Stat: Britons are increasingly turning to biohacking through wellness supplements

News

Stat: Britons are increasingly turning to biohacking through wellness supplements

According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness : Supplements : Stat
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN