Global – Nine-year-old Ryan Kaji has become the first YouTube creator to build an interactive virtual world for his fans, housed within the hugely popular game creation platform Roblox.
The virtual version of Ryan’s World – a YouTube show that has rapidly become a successful Gen Alpha media franchise – will take a more interactive approach to children’s content. Fans who enter will explore a city centre, school and ‘fun zone’, with the chance to shop for gadgets and challenge their friends to games.
It is also being described as Kaji’s biggest meet-and-greet ever, with the chance for fans to interact with the star inside Roblox and win exclusive prizes such as a digital car designed by Kaji. ‘We’re excited to be able to bring together kids from around the world who love Ryan, while also bringing the brand to new platforms making Ryan’s World ubiquitous among kids,’ says Chris M Williams, founder and CEO of pocket.watch, Ryan’s World’s studio partner.
As explored in our Gen Alpha Money Market, today’s children are confident using in-game currencies as kids’ entertainment – and retail – breaks through into the virtual realm.
