Global – Burberry has unveiled a video game, B Surf, to promote the launch of its monogram summer collection.
The game lets players dress up their characters in the brand’s outfits before challenging friends to a surfboarding race around a track. Burberry’s in-house development team created B Surf as the brand’s first multiplayer game. Available on the brand’s website, Farfetch and in WeChat, the game is available for all Burberry fans to engage with.
Players even have the opportunity to win real-life prizes through the game, including a limited-edition monogrammed surfboard and Burberry bucket hats. Within the game, users can win digital prizes such as face filters and AR-themed characters.
The worlds of fashion and gaming continue to collide, with brands and retailers seizing the opportunity to use games as an alternative storefront for physical goods.
