Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Tactile Touchpoints
The Wellness Reset
Rehumanising 3D Design
Regenerative Olive Oil
Wearable Skincare
Why audio is the future of virtual reality

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Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.
Technology : Gaming : Entertainment
Will single-person households create a health crisis?

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Will single-person households create a health crisis?

As the number of people living alone increases in South Korea, mental and physical health issues are becoming a major societal concern.
Uncoupled Living : Health : Wellness
The future of urban mobility lies in sustainability

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The future of urban mobility lies in sustainability

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.
Future City : Future Cities : Society
Generation Z are deconstructing Asian femininity

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Generation Z are deconstructing Asian femininity

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth : Female Futures : Advertising
Prom night must become a beacon of inclusivity

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Prom night must become a beacon of inclusivity

It’s time to put outdated traditions to rest. Schools across the globe have a responsibility to provide inclusive events that are open to all.
Youth : Fashion : Education
Facebook’s cryptocurrency is a misnomer that will change the world

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Facebook’s cryptocurrency is a misnomer that will change the world

The social media giant’s new global currency, Libra, has the potential to completely overhaul the financial systems in emerging economies.
Fintech : Cryptocurrency : Techfin
Space10 on creating a cookbook with a mission

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Space10 on creating a cookbook with a mission

Polina Bachlakova, editor of Future Food Today, the first cookbook from Ikea’s research and design lab, envisages a playful and sustainable future ...
Food : Drinks : Sustainability
It’s time to reboot the start-up mentality

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It’s time to reboot the start-up mentality

Fundamental change is needed at the heart of any business to truly live and breathe start-up thinking, making and doing.
Design : Branding : R&D
Rural China is living in the future

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Rural China is living in the future

Xiaowei Wang, creative director of Logic magazine, examines how the future of work is already alive and kicking in rural China.
Workplace : Retail : China
Microbes will make manufacturing transparent

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Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Tech brands must prepare for the newness backlash

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Tech brands must prepare for the newness backlash

The gathering momentum of the Right to Repair movement could spell major disruption for the culture of newness perpetuated by tech giants.
Technology : Sustainability : Smartphones
Pioneering the future of luxury sourcing

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Pioneering the future of luxury sourcing

Caroline Scheufele, artistic director and co-president luxury jeweller Chopard, on the positive impact of ethical sourcing for consumers and employ...
Luxury : Sustainability : Supply Chains
Biodegradable data is starting to grow up

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Biodegradable data is starting to grow up

Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...
Technology : Health : Wellness
The unexpected UX potential of folding smartphones

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The unexpected UX potential of folding smartphones

Why flat interfaces will fall out of favour as designers tap into the compelling benefits and experiences that foldable screens can offer.
Design : Technology : Smartphones
Women’s football revolution

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Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.
Sport : Female Futures : Media
How epigenetics will transform lifestyles

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How epigenetics will transform lifestyles

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.
Health : Epigenetics : Wellness
eSports players need better health protection

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eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports : Gaming : Health
Streamlining phygital retail

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Streamlining phygital retail

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.
Retail : Luxury : Digital
Ivy Ross on neuroaesthetics proving the value of design

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Ivy Ross on neuroaesthetics proving the value of design

Google’s vice-president of hardware design discusses how different interiors affect our wellbeing
Milan Salone Internazionale Del Mobile 2019
Micro-amusement parks

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Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.
Entertainment : Leisure : Food
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