Viewpoints

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Viewpoints

The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness, according to Carlos Urrutigoity, general manager of London club Grey Wolfe.

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...

FinTech : Advertising : Branding

Viewpoints

Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...

Technology : Augmented Reality : Virtual Reality

Viewpoints

The subcultures redefining Arab youth

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...

Youth : Fashion : Sports

Viewpoints

Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...

Youth : Fashion : Advertising

Viewpoints

Where mindful influencers are going wrong

They tell followers to reduce their use of social media but don’t appear to practice what they preach.

Youth : Social Media : Technology

Viewpoints

Empowering women makes perfect business sense – it’s a fact-based truth

On International Women’s Day, Jamie Holtum, strategy director at FutureBrand London, explains how female empowerment drives economic gro...

Female Futures : Technology : Finance

Viewpoints

How skincare can learn from the auto industry

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.

Beauty : Health : Wellness

Viewpoints

Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...

Drinks : Sustainability : Wellness

Viewpoints

Keep calm and embrace intelligent furniture

How can we design technology that promotes mindfulness? Kaz Oki, CEO and co-founder of Mui Lab, envisages a more natural interface experience.

Product Design : Wellness : Technology

Viewpoints

Is smart apparel finally ready to go mainstream?

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...

Fashion : Retail : AI

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.

Media : Music : Society

Viewpoints

Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.

Youth : Travel : Hospitality

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...

Retail : Leisure : Hospitality

Viewpoints

Why SPF alone will no longer cut it

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protect...

Beauty : Skinergies : SPF

Viewpoints

Why have luxurians become Doomsday fanatics?

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make the planet disaster-proof?

Luxury : Hospitality : Far Futures

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...

Retail : E-commerce : Media

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...

Technology : Workplace : Microlearning

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures