Global – What’s in our newly launched Luxury Futures 2023 report – and what can your business learn from our research?
Entitled Luxury Recrafted, this new LS:N Global macrotrend explores how status signifiers are changing and reshaping the luxury sector, whether by rejuvenating dormant markets, placing craftsmanship on a pedestal or prompting brands to champion eco-positive action. New generations of affluent consumers self-identify as collectors, and envisage luxury sector players as guardians of craftsmanship and provenance and ESG champions. Above all, they see the luxury sector as a cultural compass.
But the lessons from our macrotrend have relevance beyond the luxury industry. As we look ahead, these key consumer shifts will ripple down into other sectors as we collectively seek both awe in elevated branded experiences and circularity in the products we acquire.
In the full report, you will find best-in-class case studies, key innovators, expert interviews, market statistics and strategic implications you can apply to your business.
What the experts say
‘The new wave of luxury connoisseurs means that brands need to review their strategies, ensuring these tech- and archive-savvy consumers feel like a part of the story, without alienating the brand narrative that appeals to historic clients’
Marta Indeka, senior foresight analyst, The Future Laboratory
