Qatar – Global hospitality brands Fairmont and Raffles are hyper-charging the luxury stay in Doha with a new hybrid hotel. The Fairmont Doha and Raffles Doha, housed in the landmark Katara Towers, operate as two independent five-star hotels, with guests using facilities across both.
Fairmont’s hotel found inspiration in luxury mega yachts’ interiors and specialises in premium health, recovery from sports injuries, physiotherapy and fitness spaces. It is home to Qatar’s biggest climbing wall, largest gym and the world’s tallest chandelier. Guests can also attend yoga, boxing and Pilates classes conducted by master athletes.
Raffles Doha is an all-suite facility with opulent decor inspired by desert dunes falconry. The luxury hotel features a private barber, make-up studios, cinemas, beverage cellars, virtual reality spaces, a scent library created by French perfume house Compoz, and a secret book library in its Blue Cigar lounge that stocks rare and first editions.
This hybrid hospitality space shared between two portfolio brands owned by Accor shows how businesses of tomorrow can take Neo-collectivism a step further. The Fairmont Doha and Raffles Doha also strengthen the market for luxury bespoke experiences that we highlighted in Guilded Luxury.
Luxury hospitality players should adopt a bolder approach to shared spaces and next-door competition allowing their high-net-worth individual clientele to create their own unique stays.