Caribbean and Marrakesh – The hotel is partnering with Marrakesh-based fashion label Marrakshi Life to create a keepsake line of traditionally crafted beachwear. For the collection, Marrakshi Life draws inspiration from Palm Heights hotel and local flora, with pieces ranging from striped beach towels and bright yellow beach umbrellas to hats and loose garments.
This collaboration extends the hotel’s status as a cultural hub working across the design, art, music and food sectors. In this way, the partnership also reflects the creative and craft-driven values of both companies. ‘I have long been a fan of Marrakshi Life, who have a particularly refined interpretation of craftsmanship and comfort,’ says Gabriella Khalil, founder and creative director of Palm Heights. ‘There is an easy glamour to all of their pieces, which perfectly aligns with the spirit of Palm Heights.’
Here, this keepsake collection shows an evolution of Voyage Apparel, with hoteliers now recognising that fashion collaborations can create powerful and long-term touchpoints for their guests.
Leisure and hospitality brands should take inspiration from this partnership, and explore fruitful collaborations with creatives across the fashion and arts industries