London – Luxury hotel Claridge’s is furthering its credentials in the art world with the unveiling of its multi-functional ArtSpace. Opening in tandem with annual art fair Frieze, the space will house a permanent gallery, a café and an art store. Despite the hotel’s premium status, Claridge’s intends for ArtSpace to be an accessible environment, with free entry for all.
Here, Claridge’s sets an example to luxury venues in how to democratise seemingly exclusive spaces to benefit the wider community. Indeed, a statement in a press release reads: ‘It is intended to become an informal daily drop in for the local art community and Londoners alike, where they can see an inspiring new exhibition, find an original print, or simply enjoy breakfast, lunch or coffee and cake at the upcoming café.’
In a similar vein, we previously identified how luxury goods group LVMH is supporting local communities through its La Samaritaine department store – a destination that caters for affluent shoppers while also providing social housing for local Parisians. Discover more ways the luxury sector is becoming more inclusive through our dedicated vertical.
The worlds of fashion, luxury and art should seize opportunities to design accessible spaces for audiences. Create cultural destinations that welcome communities, regardless of their backgrounds or prior knowledge