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Pentawards unveils new spirits and CBD packaging design awards

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Pentawards unveils new spirits and CBD packaging design awards

In a bid to stay ahead of evolving industry trends, the annual Pentawards packaging design competition has unveiled two new sub-categories: spirits...

Design : Packaging Trends : Advertising & Branding

Agency for Nature begins creative campaigns to reconnect youth with nature

News

Agency for Nature begins creative campaigns to reconnect youth with nature

A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...

Sustainability : Advertising & Branding : Design

OpenAI launches text-to-video generator Sora

News

OpenAI launches text-to-video generator Sora

OpenAI, the company behind generative AI chatbot ChatGPT and still image-generator DALL-E, has launched an AI text-to-video generator.

Technology : Advertising & Branding : Design

Liquid Death challenges Super Bowl advertising with auctioned space

News

Liquid Death challenges Super Bowl advertising with auctioned space

As Super Bowl 58 approached, canned water company Liquid Death offered an alternative to the league’s traditionally expensive commercials.

Advertising & Branding : Drink : Sports & Leisure

Tinder covers up regrettable tattoos this Valentine’s Day

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Tinder covers up regrettable tattoos this Valentine’s Day

This Valentine’s Day, dating app Tinder is offering free tattoo cover-ups for people with regrettable tattoos from their previous relationships, su...

Advertising & Branding : Dating : Pop-culture & Media

News

New York Botanical Garden unveils climate advocate brand refresh

The New York Botanical Garden (NYBG) revealed its first major brand overhaul in over a decade in January 2024, in collaboration with global brand c...

Design : Advertising & Branding : Sustainability

Food marketplace Gustini rebrands with nostalgically Italian identity

News

Food marketplace Gustini rebrands with nostalgically Italian identity

Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...

Food & Drink : Design : Advertising & Branding

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

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Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z fa...

Technology : Advertising & Branding : Society

Jägermeister’s rebranding is inspired by its iconic bottle

News

Jägermeister’s rebranding is inspired by its iconic bottle

Herbal liqueur producer Jägermeister called upon Mother Design for an identity refresh. The brief? Breathe some modernity into the brand’s 90 years...

Food & Drink : Design : Advertising & Branding

News

Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...

Advertising & Branding : Dating : Pop Culture & Media

Smoking Kills becomes Loneliness Kills in new campaign

News

Smoking Kills becomes Loneliness Kills in new campaign

Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...

Advertising & Branding : Society : Health & Wellness

Stat: Most menopausal women think brands aren’t catering for their needs

News

Stat: Most menopausal women think brands aren’t catering for their needs

In a report released in October 2023, entitled The Menopause: The Change We Need to See, the Institute of Practitioners in Advertising (IPA) sheds ...

Health & Wellness : Retail : Advertising & Branding

Loop turns earplugs into stylish earwear in new campaign

News

Loop turns earplugs into stylish earwear in new campaign

Noise protection brand Loop Earplugs is challenging the perception of earplugs with a campaign positioning itself as fashionable earwear.

Technology : Health & Wellness : Society

Bold billboards challenge breast cancer sex taboos

News

Bold billboards challenge breast cancer sex taboos

London streets now host provocative billboards with the message 'Cancer won't be the last thing that f*cks me', commissioned by GirlvsCancer and cr...

Health & Wellness : Society : Advertising & Branding

Maybelline promotes new mascara with the world’s largest AR mirror

News

Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...

Beauty : Advertising & Branding : Technology

Hometree injects much-needed colour into energy conservation

News

Hometree injects much-needed colour into energy conservation

Energy service provider Hometree has rebranded in an attempt to brighten up the energy conservation market.

Sustainability : Advertising & Branding : Design

News

Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

Beauty : Advertising & Branding : Youth

Olive oil is the not-so-secret ingredient in the Dry Guys Martini

News

Olive oil is the not-so-secret ingredient in the Dry Guys Martini

Olive oil and sparkling water are the unlikely ingredient pairing introduced in the collaboration between Aura Bora and Graza.

Food & Drink : Society : Advertising & Branding

Stat: Tackling societal issues on social media does not make brands memorable

News

Stat: Tackling societal issues on social media does not make brands memorable

In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.

Society : Advertising & Branding : Sustainability

Delta promotes diversity with Faces of Travel initiative

News

Delta promotes diversity with Faces of Travel initiative

Delta Air Lines has launched its Faces of Travel image library, comprising 200 photos and 40 video clips that authentically depict diverse travelle...

Travel & Hospitality : Society : Advertising & Branding

Patrick Grant underwear campaign aims to boost Welsh manufacturing

News

Patrick Grant underwear campaign aims to boost Welsh manufacturing

Until the 1990s, the South Wales valleys had a thriving underwear manufacturing industry. In September 2023, Patrick Grant, designer and founder of...

Fashion : Advertising & Branding : Society

Stat: Business leaders plan to spend more on social media

News

Stat: Business leaders plan to spend more on social media

A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...

Media & Entertainment : Finance : Advertising & Branding

Watch reseller Subdial rebrands to appeal to next-gen collectors

News

Watch reseller Subdial rebrands to appeal to next-gen collectors

Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing ...

Luxury : Advertising & Branding : Design

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

News

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.

Advertising & Branding : Society : Media & Entertainment

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