Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Generation Z play with multiple online personalities

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Stat: Generation Z play with multiple online personalities

Today’s youth are experimenting with multiple identities in the digital realm, according to a new report by Havas.
Youth : Digital : Identities
Stat: Latin American consumers expect more from the beauty industry

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Stat: Latin American consumers expect more from the beauty industry

Despite the fact that beauty and personal grooming are important to nine out of 10 Latin American consumers, a high proportion of women aged 50 and...
Beauty : Grooming : Latinx
Stat: China’s over-50s opt for online convenience

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Stat: China’s over-50s opt for online convenience

The silver pound is becoming a driving force in the development of China’s economy.
Retail : Food : Baby Boomers
Stat: Luxury tourism is growing faster than overall tourism

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Stat: Luxury tourism is growing faster than overall tourism

According to new figures from Statista, luxury tourism is outpacing the wider tourism market.
Luxury : Travel : Tourism
Stat: Britain’s growing taste for unusual spirits

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Stat: Britain’s growing taste for unusual spirits

The UK is experiencing a huge boom in the niche alcoholic drinks category, according to professional services firm RPC.
Drink : Alcohol : Branding
Stat: Chinese consumers are hungry for convenience stores

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Stat: Chinese consumers are hungry for convenience stores

Rapid urbanisation and less structured lifestyles are set to fuel a surge in convenience store openings across China.
Retail : Convenience : China
Stat: China’s rich population has overtaken the US

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Stat: China’s rich population has overtaken the US

The number of rich Chinese people has overtaken the number of wealthy Americans for the first time, according to a new report by Credit Suisse.
Luxury : Wealthy : China
Stat: New households are bolstering US home rental

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Stat: New households are bolstering US home rental

Rented apartment occupancy is at a near-record level in the US, with occupancy rates sitting at 96.3% according to RealPage.
Society : Finance : Homes
Stat: Responsible retail hits this holiday season

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Stat: Responsible retail hits this holiday season

US shoppers are looking to shop with more socially conscious retailers this holiday season, according to a new report by Accenture.
Retail : Sustainability : Christmas
Stat: Own-brand products are thriving in the US

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Stat: Own-brand products are thriving in the US

Own-brand products are booming in the US market, according to a new report by Coresight Research.
Retail : Private-label Products : Accessible Premium
Stat: American adults are misinformed on digital literacy

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Stat: American adults are misinformed on digital literacy

The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Cen...
Media : Literary : Literacy
Stat: Social media ad spend forecast to eclipse print

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Stat: Social media ad spend forecast to eclipse print

Media agency Zenith is forecasting that advertising spending on social media will overtake that in print publications worldwide for the first time ...
Media : Technology : Advertising
Stat: Young Americans are jilting marriage traditions

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Stat: Young Americans are jilting marriage traditions

Young Americans are demonstrating more contemporary attitude towards marriage, according to a study by TD Ameritrade.
Society : Marriage : Non-conformist Weddings
Stat: YouTube is the top video channel for teens

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Stat: YouTube is the top video channel for teens

YouTube is the most popular video channel for American teenagers, according to Piper Jaffray’s latest Taking Stock with Teens survey.
Media : Entertainment : Technology
Stat: Technology leaves American diners cold

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Stat: Technology leaves American diners cold

The presence of order kiosks and contactless ‘wallet’ payments in restaurants is spoiling hospitality, according to fresh research from Mintel.
Technology : Hospitality : Food
Stat: Consumers want food with functional benefits

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Stat: Consumers want food with functional benefits

Recent research by Tastewise has found that 37% of consumers are using food as tool to achieve their health goals.
Food : Technology : Health
Stat: Themed travel experiences woo Chinese tourists

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Stat: Themed travel experiences woo Chinese tourists

Self-drive holidays, photography-led excursions or trips that focus on wellbeing are capturing the attention of Chinese holidaymakers.
Travel : Hospitality : Leisure
Stat: India has the largest diaspora in the world

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Stat: India has the largest diaspora in the world

India has the world’s largest international diaspora, with 18m migrants living abroad.
Society : Travel : India
Stat: Saudi Arabia opens its doors to global tourism

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Stat: Saudi Arabia opens its doors to global tourism

Saudi Arabia is positioning itself as a new global luxury travel destination, as it opens up to international tourism for the first time.
Travel : Hospitality : Tourism
 Stat: Plain packaging could cost drinks brands billions

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Stat: Plain packaging could cost drinks brands billions

Alcohol brands stand to make considerable financial losses if plain packaging legislation comes into force.
Drinks : Branding : Alcohol
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