Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: The spending power of Latinx consumers skyrockets

Currently representing about 20% of the total US population, Latinx buying power is surging across the country, according to a new study by Nielsen.

Retail : Youth : Latinx

News

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in ads to an increase in both stock value and public perception.

Advertising : Inclusivity : Diversity

News

Stat: Multicultural communities inspire consumer palates

A new report has found that more than two thirds of US consumers try globally-inspired foods or flavours each month.

Food : Flavours : Travel

News

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha.

Youth : Technology : Retail

News

Stat: Consumers are looking to optimise their eyes

Consumer concern about the impact of always-on living, toxic materials and poor diet on their eyesight is leading to growth in the eye health suppl...

Health : Wellness : Eye Health

News

Stat: Young readers are turning pages on Instagram

As books are updated for the digital age, Instagram continues to evolve into a reading platform.

Leisure : Reading : Technology

News

Stat: The dairy and cattle industries could collapse by 2030

By 2030, the dairy and cattle industries may have collapsed, according to a new report.

Food : Sustainability : Technology

News

Stat: Cash remains an important payment option

Cash use in the UK dropped from over half of all transactions in 2013 to under 40% in 2018.

Finance : Retail : Banking The Unbanked

News

Stat: American Millennials are wrestling with debt

Yet student loans are not the leading source of debt among Millennials, according to a new study by Northwestern Mutual.

Youth : Finance : Debt

News

Stat: China leads the online dating market

China is outpacing the US in the online dating market, according to the Statista Global Consumer Survey.

Dating : China : Society

News

Stat: Young Britons are some of the most pessimistic in the world

Young people in the UK are some of the least optimistic consumers in the world, according to a new study by the faith-based research centre Barna G...

Youth : Society : Happiness

News

Stat: Voice assistants are transforming customer service

Consumers are increasingly using voice assistants to research and buy products, and to reach out to customer service, according to a recent report ...

Retail : Technology : Voice Assitant

News

Stat: Price is prohibiting the uptake of sustainability

A study of 65,000 people from 24 countries on the use of plastics by FMCG companies found that only about one-third (30%) were concerned about the ...

Sustainability : Society : Stat

News

Stat: Indian consumers are unsure how to follow a protein-rich diet

New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.

Food : Protein : India

News

Stat: Britons are wasting money on unwanted subscriptions

Research from YouGov shows that nearly half of Britain has been caught out by free trial offers and have accidentally signed up for a video, music ...

Media : Entertainment : Subscriptions

News

Stat: Natural food and beverages are outpacing the total market

Across the US, natural food and beverage products such as enhanced waters, puffed snacks and kombucha are gaining a foothold in conventional retail...

Food : Natural : Health

News

Stat: Baby Boomers are embracing eco-escapes

While the younger generations are considered to be more socially and environmentally conscious, a study by Booking.com has found that it is actuall...

Travel : Hospitality : Sustainability

News

Stat: Millennials feel disillusioned about their lives

As Millennials mature, many feel their lives are not living up to their expectations.

Youth : Finance : Wellness

News

Stat: Cannabis could replace prescription medications

Some 29% of US adults are consuming cannabis products to reduce their usage of prescription medications.

Health : Wellness : Cannabis

News

Stat: China’s Millennials want clean beauty products

According to an AlixPartners study, global demand for beauty and personal care products with natural or organic ingredients is growing.

Beauty : Sustainability : China

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