News 30.10.2019

Need to Know

Element by Westin is a hotel for long-distance friends, T Levels offer a new route into British higher education, and the flourishing market for luxury tourism.

Adidas rewards customers for reselling fashion

Infinite Play, Adidas

UK – Infinite Play invites consumers to trade-in unwanted clothing and shoes in return for benefits.

Adidas has added the service to its app, encouraging its shoppers to easily trade-in worn, torn or tired products that have been purchased directly from the brand in the last five years. To use the service, existing customers can log into its Creators Club via the app, where they’ll see items eligible to trade from their purchase history.

The sportswear brand will then collect the worn gear from customers, where it will sort, clean and repair items as necessary. These will then be resold, giving them a second life and ensuring they do not end up in landfill or ocean waste. For each transaction, users will receive an e-gift card with the total value of items traded, as well as 200 Creators Club points. ‘Adidas gear was made to be played and replayed, time and time again,’ reads a statement by the brand.

By encouraging its shoppers to reconsider throwing away old garments, Adidas is contributing towards a retail future driven by the concept of Fast (Conscious) Fashion.

T Levels will offer British youth a new qualification

T Levels, The Department for Education (DfE), campaign by Havas London T Levels, The Department for Education (DfE), campaign by Havas London
T Levels, The Department for Education (DfE), campaign by Havas London T Levels, The Department for Education (DfE), campaign by Havas London

UK – The Department for Education (DfE) has unveiled a new marketing campaign for its new, post-GCSE technical qualification.

T Levels, which are the equivalent of three A Levels, will combine classroom learning and an extended industry placement to provide an alternative to traditional higher education pathways. Alongside apprenticeships and A Levels, the DfE hopes to establish T Levels as one of the main choices for 16-19-year-old students after GCSEs.

Ahead of T Levels’ introduction in September 2020, a UK-wide campaign created by Havas London aims to raise awareness and generate interest in these ‘Next Level qualifications’. The campaign comprises bold out-of-home, digital and social advertising, a Snapchat lens, a provider toolkit for schools and colleges, and a new commercial, which will run across video and social platforms.

‘This campaign doesn’t look, feel or act like any education advertising that has come before – because T Levels aren’t like any qualification that has come before,’ says Jennifer Black, managing director at Havas London. In our latest youth macrotrend, Paradox Personas, we explore how alternative school systems are slowly acknowledging Generation Z’s faltering trust in increasingly irrelevant education programmes.

This hotel room encourages IRL interactions

US – Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.

The newest member of the Marriott group, the Element brand blends a hotel room with the flexibility of a home. Each suite is comprised of four private guest rooms and large shared kitchen and living room areas, allowing guests to live as they would at home without compromising space, comfort or amenities.

The concept is rooted in research carried out by Element, which found that more than a quarter (27%) of Americans live in a different city than their childhood or college friends and family, and depend on trips to see each other. With contemporary travellers’ friendship groups spread over the world, Element aims to bring friends together for IRL travel experiences that create closer bonds.

As explored in Neo-kinship, living long-distance from friends and family is an increasing reality for people around the world. However, travel and hospitality brands have the power to bring together these networks for memorable experiences.

Studio Common room, Element by Westin

Stat: Luxury tourism is growing faster than overall tourism

According to new figures from Statista, luxury tourism is outpacing the wider tourism market. While tourism in general is forecast to grow at a compound annual growth rate of 6.4% over the next five years, luxury tourism will grow at 7.3% during the same period.

The study defines luxury tourism as consumer goods, services and valuables for and during trips by individuals whose net assets amount to more than $1 million (£777k, €900k). With a value of nearly $263 billion (£204.4bn, €237bn), the United States currently leads the luxury travel market, but China and India’s luxury markets are expected to grow most rapidly over the next five years.

As global wealth fluctuates and younger generations gain economic influence, a new luxury mindset is emerging, with high-net-worth individuals embracing Liberation Luxury and using their wealth to pursue flexible, footloose living.

Previous News Articles
Agency for Nature begins creative campaigns to reconnect youth with nature

News

Agency for Nature begins creative campaigns to reconnect youth with nature

A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...
Sustainability : Advertising & Branding : Design
Foræva  is bringing coding to catwalks

News

Foræva is bringing coding to catwalks

Foræva, a design lab founded by fashion designer Lana Dumitru and architect Vlad Tenu, has released a collection that redefines ancient traditions ...
Fashion : Technology : Design
Mozilla alerts on AI chatbots' privacy red flags

News

Mozilla alerts on AI chatbots' privacy red flags

Mozilla – creator of the open-source web browser Firefox – has published an investigation into the privacy concerns around using popular AI-relatio...
Technology : Pop-culture & Media : Finance
Stat: Gen X expect to keep working longer than they planned

News

Stat: Gen X expect to keep working longer than they planned

Retirement expectations in America are undergoing a seismic shift, with Gen X (born between 1965 and 1980) becoming the first cohort to navigate re...
Youth : Workplace : Finance
Saint Laurent opens new bookstore and cultural hub in Paris

News

Saint Laurent opens new bookstore and cultural hub in Paris

Fashion house Saint Laurent has opened the doors to a new bookstore and cultural venue in Paris’s 7th arrondissement.
Luxury : Retail : Fashion
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society : Pop-culture & Media : Technology
Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

News

Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

TikTok and Accenture’s new The Future of Consumer & Commerce report highlights a burgeoning trend reshaping retail dynamics in Asia-Pacific.
Retail : Pop-culture & Media : Technology
Recrafting Britain’s nostalgia

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...
Luxury : Fashion : Design
Diversity drives Britain's fashion scene

News

Diversity drives Britain's fashion scene

Post-Brexit Britain has been battling to find its new identity, but London Fashion Week showcased its greatest strength: the flourishing creativity...
Luxury : Fashion : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more