Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

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Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...

Youth : Identity : Society

Stat: US parents stretch finances to support their adult children

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Stat: US parents stretch finances to support their adult children

A recent survey reveals that nearly half of US parents are supporting their adult children financially.

Finance : Youth : Society

Stat: Young Americans crave originality in streaming content

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Stat: Young Americans crave originality in streaming content

A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.

Youth : Pop-culture & Media : Society

Stat: Gen Z want employers to help them build personal brands

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Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...

Identity : Workplace : Society

Stat: Instagram and TikTok are now Gen Z’s preferred search engines

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Stat: Instagram and TikTok are now Gen Z’s preferred search engines

Gen Z are increasingly using social media platforms as tools for search, according to a new study by marketing technology vendor SOCi published in ...

Media : Entertainment : Youth

Stat: Understanding Gen Alpha’s online habits

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Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

Stat: Public trust in AI is sinking across the board

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Stat: Public trust in AI is sinking across the board

A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.

AI : Technology : Trust

Stat: Asics highlights the state of the gender exercise gap

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Stat: Asics highlights the state of the gender exercise gap

Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in ...

Sports : Women's Fitness : Mental Wellbeing

Stat: Vodafone UK partners with Global Action Plan for online safety

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Stat: Vodafone UK partners with Global Action Plan for online safety

Vodafone UK has joined forces with Global Action Plan to advocate for online safety, urging UK regulators to prioritise safety in the development o...

Foresight : Generations Now And Next : Generations

Stat: YouTube is the number one place for Gen Alpha to see ads

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Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

Stat: Gen Z embrace freelance roles in response to AI and job insecurity

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Stat: Gen Z embrace freelance roles in response to AI and job insecurity

A survey by Fiverr, the freelancing jobs platform, reveals that Gen Z in Germany, France, the UK and the US are turning away from traditional nine-...

Workplace : Youth : Gen Z

Stat: The marketing industry has an ageism problem

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Stat: The marketing industry has an ageism problem

Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are...

Workplace : Youth : Marketing

Stat: Mental health crisis hits UK’s Gen Z workforce

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Stat: Mental health crisis hits UK’s Gen Z workforce

Research from the Resolution Foundation (RF) highlights a concerning rise in mental health difficulties among young people in the UK, affecting the...

Workplace : Wellbeing : Health

Stat: Highsnobiety study reveals its readers’ outlook on dating

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Stat: Highsnobiety study reveals its readers’ outlook on dating

Highsnobiety’s State of Love study, released for Valentine’s Day 2024, examined readers’ perspectives on relationships, marriage and dating norms.

Relationship : Dating : Modern Marriage

Stat: US Millennials endure the cost of keeping up appearances

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Stat: US Millennials endure the cost of keeping up appearances

Millennials grapple with formidable financial burdens stemming from housing costs, student loans and mounting credit card debt, yet they remain fix...

Finance : Cost Of Living : Millenials

Stat: FootballCo explores shifting fan preferences in global football

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Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.

Sports : Youth : Entertainment

Stat: Calm alerts on the debilitating impact of family planning for working women

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Stat: Calm alerts on the debilitating impact of family planning for working women

In its Voice of the Workplace Report released in February 2024, meditation and sleep app Calm reveals that employees believe their workplace is not...

Workplace : Health & Wellness : Society

Stat: IBM reveals consumer dissatisfaction with retail experience

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Stat: IBM reveals consumer dissatisfaction with retail experience

IBM’s 2024 report, Revolutionize Retail with AI Everywhere: Customers Won’t Wait, sheds light on the widening gap between consumers’ expectations a...

Retail : Technology : Society

Stat: Gen X expect to keep working longer than they planned

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Stat: Gen X expect to keep working longer than they planned

Retirement expectations in America are undergoing a seismic shift, with Gen X (born between 1965 and 1980) becoming the first cohort to navigate re...

Youth : Workplace : Finance

Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

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Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

TikTok and Accenture’s new The Future of Consumer & Commerce report highlights a burgeoning trend reshaping retail dynamics in Asia-Pacific.

Retail : Pop-culture & Media : Technology

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