Sydney – The digital-first, direct-to-consumer wine service has been relaunched and rebranded with a new focus on personalisation.
Good Pair Days calls itself ‘a wine retail experience built for the Netflix generation’. Specialising in product discovery, the company aims to engage novice wine drinkers and long-time aficionados by mixing expert curation with personal recommendations. Its range of wines are chosen by a team of sommeliers and sourced directly from independent winemakers in a variety of countries.
To identify wines matched to their individual tastes, customers take an initial palate quiz online before choosing three bottles from a list of suggested wines. These are then delivered directly to buyers throughout Australia along with tasting cards, food pairings and recipes. ‘For every bottle we calculate the chances you’ll love it,’ says Beto de Castro Moreira, co-founder and CTO of Good Pair Days. ‘This allows a level of personalisation and customisation for our customers’ tastes that can only be matched in the current market by having a personal sommelier.’
For more changes taking place in the alcohol sector, explore our Food & Drink vertical.