Ralph Lauren launches AI styling companion with Microsoft

Global – Ralph Lauren has partnered with Microsoft to launch Ask Ralph, an AI-powered conversational styling tool designed to bring personalised fashion advice directly into the hands of consumers. 

Available in the Ralph Lauren app and powered by Azure OpenAI, Ask Ralph allows shoppers to search, style and explore the Polo Ralph Lauren brand through natural language prompts. Queries such as ‘How can I style my navy blue men’s blazer?’ or ‘Show me some women’s Polo Bear sweaters’ return curated outfits, styling tips and gifting inspiration. 

‘Microsoft is at the cutting edge of AI-based shopping and with Ask Ralph, we’re blending the world of fashion and the world of technology to re-imagine how consumers shop online,’ says Naveen Seshadri, chief digital officer at Ralph Lauren. 

The tool adapts to tone, intent and contextual cues, offering a more intuitive and frictionless way to shop. As Seshadri notes: ‘The consumer is at the centre of everything we do… Microsoft’s innovative approach to AI gave us a clear path to keep pace with their needs.’

This reflects our Mood-matching Fashion and Phygital Fittings microtrends, where AI-driven styling shifts discovery from keyword searches to feelings-led journeys, with virtual try-ons evolving into intelligent, generative tools.