The Future Laboratory

Tea set: Concept Branding & Packaging infused with benefits

16 : 05 : 2012 Design : Alejandro Grima : Kaizen Living

Spain – Student designer Alejandro Grima has created a concept packaging design for a fictional tea brand called InFusion, which uses scientific iconography to visually describe the properties of the tea.

The packaging features an ‘identity system based on the brand’s need to communicate to the user the properties of each product,’ says Grima. Different types of tea have varying benefits and flavours, and the icons on the packets signify these.

This is a great example of packaging that would appeal to Self-Quants as they take control of their diets in the spirit of improving themselves. For more on how this ethos is incorporated in design, read our Kaizen Living design direction.

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